19 July 2017

New Zealand Car Sales Jan-Jun 2017

Am I the only one thinking The Toyota C-HR has 
been heavily influenced by the Nissan Juke?

Toyota took over from Ford in 1989 as the top selling brand. In 1998, Ford had one more year in the spotlight and Holden likewise in 2001 but otherwise it has been the Big T on top. Of course, here we're talking cars, not vehicles. In NZ, the pick up is a commercial vehicle so that changes things as that sort of transportation is becoming increasingly popular.

The 10,181 car sales in June were up 10.8% (commercial vehicles were up 28.6%). The Toyota Corolla was the best selling car YTD (2,334), followed by the RAV4 (2,002), Kia Sprotage (1,814), Mazda CX-5 (1,562) and Mitsubishi Outlander (1,474). If you noticed SUVs dominate that list, well done.

Toyota is in no danger of being passed, due it having a stranglehold on the fleet market. It's sales are well down but it always gets a sales spurt in November. Mazda outsold Holden but only due to pick ups not being counted here. Suzuki has shot up the list as its value for money pricing works for it. The new Ignis has quickly won customers too.

Ford's demise is due to its ever increasing reliance on the Ranger pick up. It's the top selling vehicle in NZ (4,976 YTD) and including it would take it 2nd. I think Ford NZ is ending up with too many eggs in one basket. Nissan dropping car sales and just relying on SUVs is no doubt profitable but affects volume.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year.

13 14 15 16 17
2017 % +/-
2,016 %
1 1 1 1 1 Toyota 8,064 15.2 -13%
17,878 17.4
5 5 3 3 2 Mazda 4,975 9.4 2%
9,417 9.2
2 2 2 2 3 Holden 4,656 8.8 -13%
10,388 10.1
6 7 8 9 4 Suzuki 3,819 7.2 40%
5,290 5.2
3 3 4 5 5 Hyundai 3,784 7.1 0%
7,329 7.1
7 6 6 6 6 Mitsubishi 3,502 6.6 12%
6,070 5.9
4 4 5 4 7 Ford 3,496 6.6 -9%
7,468 7.3
11 11 11 8 8 Kia 3,414 6.4 25%
5,295 5.2
9 8 7 7 9 Nissan 2,395 4.5 -16%
5,544 5.4
8 9 9 11 10 VW 2,393 4.5 19%
3,894 3.8
10 10 10 10 11 Honda 2,203 4.2 8%
3,963 3.9
14 15 12 12 12 Subaru 1,663 3.1 21%
2,663 2.6
16 16 14 13 13 Mercedes 1,377 2.6 7%
2,482 2.4
13 13 16 16 14 Audi 1,088 2.1 15%
1,830 1.8
12 12 15 15 15 BMW 1,008 1.9 5%
1,864 1.8
15 14 13 14 16 Chrysler 772 1.5 -28%
2,071 2.0
19 19 18 18 17 Škoda 640 1.2 3%
1,209 1.2
22 20 19 19 18 Land Rover 629 1.2 5%
1,157 1.1
18 18 17 17 19 Ssangyong 455 0.9 -40%
1,462 1.4
21 22 23 23 20 MINI 348 0.7 12%
600 0.6
20 23 22 21 21 Lexus 339 0.6 -9%
720 0.7
17 17 21 20 22 Peugeot 299 0.6 -23%
751 0.7
26 24 24 22 23 Volvo 294 0.6 -6%
608 0.6
29 27 25 24 24 Porsche 208 0.4 -12%
460 0.4
32 31 30 25 25 Jaguar 167 0.3 -14%
374 0.4
45 32 28 28 26 Isuzu 139 0.3 5%
256 0.2
31 28 26 27 27 Renault 137 0.3 1%
262 0.3
30 21 20 26 28 Fiat 124 0.2 -14%
278 0.3
- - 39 39 29 Tesla 105 0.2 747%
24 0.0
24 25 27 29 30 Citroën 101 0.2 -20%
245 0.2
37 33 33 34 31 Maserati 92 0.2 178%
64 0.1
28 29 32 32 32 Alfa Romeo 65 0.1 19%
106 0.1

Others 242 0.5
614 0.6
Total 52,993

102,644

Data source: MIA.

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