12 July 2017

Netherlands Car Sales Jan-Jun 2017

VW took the lead off long time Dutch favourite Opel in 2005 and never looked back. Renault isn't too far behind and Opel is still a popular brand but not enough to threaten VW. There's not too much movement at the top end this year.

Registrations for June were up 5.2%, and YTD a very healthy 16.8%. The economy is doing well although the increase is mainly due to the business market, as there has been a tax adjustment which came into effect this year which has spurred sales along for the corporate market.

The large "Others" number I put down to micro cars that for some reason are added into the total but not included in the list of brands. If anyone can confirm or otherwise, then please do so.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 %
1 1 1 1 1 VW 23,802 10.5 -8%
43,819 11.4
2 3 3 2 2 Renault 21,353 9.4 3%
35,037 9.2
7 4 4 3 3 Opel 19,103 8.4 -1%
32,500 8.5
4 2 2 4 4 Peugeot 16,093 7.1 -3%
28,130 7.3
3 6 5 5 5 Ford 13,175 5.8 4%
21,365 5.6
8 9 10 7 6 Kia 12,836 5.7 16%
18,678 4.9
5 7 7 8 7 Toyota 12,369 5.5 13%
18,509 4.8
10 12 8 6 8 BMW 10,647 4.7 -4%
18,756 4.9
13 8 13 10 9 Škoda 8,521 3.8 -6%
15,346 4.0
16 15 12 9 10 Mercedes 8,463 3.7 -7%
15,409 4.0
6 5 6 12 11 Volvo 8,440 3.7 -1%
14,470 3.8
11 11 11 11 12 Audi 8,133 3.6 -7%
14,712 3.8
9 10 9 13 13 Citroën 8,125 3.6 5%
13,053 3.4
19 17 15 15 14 Nissan 7,722 3.4 5%
12,422 3.2
15 19 17 14 15 Hyundai 7,210 3.2 -5%
12,830 3.4
18 18 18 18 16 Suzuki 5,965 2.6 19%
8,506 2.2
12 13 16 16 17 Fiat 5,924 2.6 -7%
10,769 2.8
20 20 20 17 18 Mazda 5,293 2.3 2%
8,781 2.3
17 16 19 19 19 Seat 4,762 2.1 -5%
8,447 2.2
21 22 21 20 20 MINI 3,344 1.5 -2%
5,777 1.5
14 14 14 21 21 Mitsubishi 2,670 1.2 -20%
5,629 1.5
22 21 22 22 22 Dacia 2,389 1.1 -4%
4,217 1.1
27 27 25 23 23 Tesla 1,283 0.6 2%
2,120 0.6
26 28 27 25 24 Land Rover 1,136 0.5 18%
1,623 0.4
29 29 23 28 25 Porsche 990 0.4 44%
1,162 0.3
24 25 30 30 26 Alfa Romeo 980 0.4 66%
998 0.3
23 26 29 24 27 Honda 898 0.4 -12%
1,718 0.4
33 32 31 27 28 Jaguar 838 0.4 20%
1,185 0.3
34 31 28 26 29 smart 785 0.3 -17%
1,604 0.4
- 23 26 29 30 DS 612 0.3 -7%
1,115 0.3
25 24 24 31 31 Lexus 443 0.2 -14%
872 0.2
31 30 33 32 32 Subaru 384 0.2 -11%
728 0.2
35 34 32 33 33 Chrysler 361 0.2 -3%
628 0.2
38 36 36 36 34 Maserati 71 0.0 103%
59 0.0
40 38 35 34 35 Infiniti 64 0.0 -46%
201 0.1
37 37 37 38 36 Bentley 33 0.0 47%
38 0.0
42 42 41 40 37 Aston Martin 27 0.0 315%
11 0.0

Others 1,284 0.6
1,544 0.4
Total 226,509

382,825

Data source: Rai Vereniging.

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