10 July 2017

Iceland Car Sales Jan-Jun 2017


In 2009 car registrations were at a very low 2,200. The economy was clearly in dire straits, and the recovery has taken time. However, by 2016, a record in sales was achieved and 2017 should comfortably account for that with a 13% rise so far. Buying tapers off as the year comes to its cold, dark conclusion so the fact that sales are already quite close to 2016's total is deceptive.

Toyota has been number one here ever since Adam was a lad, so no surprise there. It achieved its best market penetration since 2010. Kia and Hyundai have muscled VW into 4th spot over the past year and a half, while Mazda has moved rapidly up the chart. Škoda also has steadily being falling down the rankings.

Land Rover has always been a strong brand in Iceland and is now in the top 20. Jaguar is new to the country, the last nation in Europe I imagine to join the fold. One car was sold in 2014 and another last year but now it seems to be a stocked brand rather than perhaps a customer order one. I assume the F-Pace is the reason but I don't have a model sales breakdown for this nation.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 %
1 1 1 1 1 Toyota 2,321 17.0 2%
3,083 16.7
4 3 3 2 2 Kia 1,576 11.5 24%
1,721 9.3
7 7 6 4 3 Hyundai 1,249 9.1 24%
1,362 7.4
2 2 2 3 4 VW 975 7.1 -18%
1,607 8.7
11 11 10 7 5 Mazda 733 5.4 12%
887 4.8
9 8 7 6 6 Nissan 721 5.3 6%
923 5.0
3 4 4 5 7 Škoda 659 4.8 -19%
1,100 5.9
12 10 9 8 8 Renault 629 4.6 5%
811 4.4
10 9 8 9 9 Ford 543 4.0 -9%
809 4.4
15 15 16 12 10 Dacia 511 3.7 32%
525 2.8
6 6 5 10 11 Suzuki 497 3.6 -10%
751 4.1
8 12 13 11 12 Honda 351 2.6 -32%
703 3.8
16 16 15 16 13 Subaru 316 2.3 15%
374 2.0
13 13 14 14 14 Mercedes 309 2.3 2%
411 2.2
- 24 29 23 15 Ssangyong 299 2.2 83%
222 1.2
22 22 17 15 16 Mitsubishi 266 1.9 -8%
391 2.1
21 14 20 17 17 Peugeot 240 1.8 -4%
340 1.8
18 18 22 20 18 Land Rover 232 1.7 10%
285 1.5
25 29 27 26 19 Fiat 231 1.7 216%
99 0.5
20 19 23 21 20 BMW 183 1.3 -1%
251 1.4
17 17 18 19 21 Volvo 165 1.2 -30%
319 1.7
19 21 19 22 22 Citroën 119 0.9 -28%
225 1.2
14 20 21 24 23 Audi 111 0.8 -23%
196 1.1
23 26 11 13 24 Opel 100 0.7 -67%
414 2.2
24 23 26 25 25 Chrysler 85 0.6 -2%
117 0.6
27 25 24 28 26 Porsche 61 0.4 13%
73 0.4
30 31 28 29 27 Capron 48 0.4 21%
54 0.3
26 27 25 27 28 Lexus 43 0.3 -27%
80 0.4
- 33 - 37 29 Jaguar 31 0.2 n/a
1 0.0
- - - 30 30 LMC 18 0.1 307%
6 0.0
5 5 12 18 31 Chevrolet 14 0.1 -94%
338 1.8

Other 21 0.2

36 0.2
Total 13,657

18,514

Data source: Samgongustofa.

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