28 May 2017

Toyota UK Sales 1965-79 (by model)

The 1965 Corona

Toyota arrived in the UK late 1965 with the Corona model, sporting 'luxuries' rare on a family car at the time. Features such as two-speed wipers and a heater were quite a novelty on a mainstream car. The Corona was soon followed by the Corolla to spearhead the sales push into Britain.

From 1965 to 1968, 1,961 cars had been sold. In 1969 1,211 cars found homes, 1970 1,327 and 1971 3,982. Things kicked off in 1972 as imports started to make inroads into the local market. The Corolla was the best selling model, with the Starlet not far behind.

Mod/Yr 1972 1973 1974 1975 1976 1977 1978 1979
Corolla 5,253 7,666 7,046 8,310 9,657 11,850 10,315 9,116
Starlet - - 582 5,172 5,330 4,387 4,137 7,910
Carina*
5,008 3,549 3,272 3,070 3,151 4,348 6,076
Celica
3,632 2,751 2,974 3,423 2,985 5,131 5,294
Cressida - - - - - 1,293 3,897 3,315
Crown
1,821 838 462 458 449 490 502
Others 8,273 396 48 80 156 42 16 7
Total 13,526 18,523 14,814 20,270 22,094 24,157 28,334 32,220
*Carina and Corona models combined

Data source: Mainly Toyota UK.
For the 1980-89 period, please click here.

The 1970 Celica