26 April 2017

SEAT Global Production By Model : 2016


SEAT needs to do better, that is to be bigger. It's not helped by it being mainly sold in Europe and late entry into the booming crossover segment. A 400,000 unit volume isn't enough for a mainstream brand, even when platform sharing with other makes within the VW empire.

Cost savings are made by the Toledo model being make in the Czech Republic, related as it is to the Škoda Rapid. Likewise with the new Ateca crossover sharing the Škoda Yeti platform and also made in the CR. The Mii mini car is made in Slovakia and is much the same as the VW Up! and Škoda Citigo. The large Alhambra MPV is built in Portugal using the same platform as the Volkswagen Sharan.

So what's made in Spain? The León and Ibiza in the Martorell plant circa Barcelona and over 75% of production in 2016 was for those two models. That is a somewhat lopsided spread, but the Ateca crossover should reduce that dependency when it achieves a full year of production.

As for profitability, 2016 signaled a breakthrough in that area, with a + €153 million result, or €279 per vehicle. All that sharing of technology and factories must be bearing fruit, as will the Ateca model's arrival.

15 16 Model 2016 % +/-
2015 %


Total 417,012 0.5
415,076







1 1 León 163,228 39.1% -4%
169,455 40.8%
2 2 Ibiza 149,988 36.0% -7%
160,451 38.7%
- 3 Ateca 35,833 8.6% n/a
-
5 4 Alhambra 31,214 7.5% 12%
27,925 6.7%
4 5 Mii 18,720 4.5% -24%
24,516 5.9%
3 6 Toledo/Altea 18,029 4.3% -45%
32,729 7.9%


Toledo 18,029
-9%
19,728


Altea -
n/a
13,001

Data source: VW Group.

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