Porsche is a small marque in numbers of cars made but being in a high price bracket enables it to be very profitable. Only Audi generates more profit in total but Porsche is well ahead in profit per car.
Production was up a modest 2.2% in 2016 to roughly 240,000 units.
However, profit was in excess of €16,000 per vehicle, an impressive amount to say the least. It's not as high as 2013 but better than the two years that followed. Operating profit was up by 13.9% and return on sales rose to 17.4% from 15.8% the previous year.
While you may associate the name with sports cars, over 70% of production is SUVs. The Macan is about 40% and the Cayenne around 30%. Sports cars are just under a quarter of the total.
China was the biggest market for sales with 65,246 (+12.5%) units finding homes. The US was second with 54,280 sales (+4.9%). Regionally China and Europe amount to 36% of the total sales each, with North America slightly over 26%.
Data source: VW Group.