22 February 2017

Thai Vehicle Sales - Brand / 2016


When a market is protected by import duties, you either make them there or become a fringe player. A few brands dominate and the rest feed off the crumbs. That is the case with this market. The data below includes commercial vehicles but take them out and few car brands sell in sizable numbers.

The total was down 3.9% and if half it was five years ago. At least the losses are slowing to a trickle. Toyota is well ahead but with a reduced lead. It heads a pack of Japanese brands that have a stranglehold on sales. Ford is the only resistance of any note with just over 5% of the total.

In the chart below, pale yellow represents decrease, green is for increase.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 Toyota 244,317 31.8% -8%

2 3 2 2 2 Isuzu 143,170 18.6% -1%

3 2 3 3 3 Honda 107,342 14.0% -4%

4 4 4 4 4 Mitsubishi 55,409 7.2% -7%

5 5 5 5 5 Nissan 42,677 5.6% -17%

7 7 7 6 6 Mazda 42,537 5.5% 8%

8 8 6 7 7 Ford 40,972 5.3% 12%

9 9 9 8 8 Suzuki 22,913 3.0% 8%

6 6 8 9 9 Chevrolet 14,931 1.9% -14%

10 10 10 11 10 Hino 12,713 1.7% 9%

11 11 11 10 11 Mercedes 11,844 1.5% -8%

- - 24 14 12 MG 8,319 1.1% 120%

12 12 12 12 13 BMW 7,923 1.0% -10%

13 13 13 13 14 Hyundai 3,771 0.5% -11%

28 16 15 15 15 Subaru 3,232 0.4% 22%

17 17 16 19 16 DFM 1,294 0.2% 17%

14 14 17 18 17 Tata 1,145 0.1% 0%

16 15 14 16 18 Volvo 954 0.1% -47%

21 20 20 20 19 Lexus 770 0.1% -8%

18 18 18 17 20 Fuso 766 0.1% -39%

19 19 19 21 21 Kia 676 0.1% 6%

23 23 23 23 22 Scania 509 0.1% 74%

15 21 22 24 23 Proton 133
-33%

20 22 21 22 24 VW 96
-77%

26 26 28 28 25 Peugeot 84
18%

25 25 27 26 26 Ssangyong 79
-47%

29 ? 26 29 27 Land Rover 57
-10%

38 31 30 33 28 Ferrari 40
54%

33 ? 29 32 29 Jaguar 30
11%

- - - 27 30 Maxus 27
-68%






Other 58






Total 768,788 -4%

Data source: Toyota Thailand.
Text source: RayCee.

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