07 February 2017

Sweden Car Sales - Brand / 2016


A third straight year of increase including 2016's +7.9% puts Sweden into record sales territory. Volvo has been number one since 1958, when it passed GM's Opel brand. However, VW has been relentlessly closing the gap, unperturbed by scandal. It will only be a matter of time before VW takes over but as to when I wouldn't speculate.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 Volvo 71,238 19.1% 0%

2 2 2 2 2 VW 57,823 15.5% 11%

3 3 4 4 3 Audi 22,662 6.1% 11%

4 4 3 3 4 Toyota 22,332 6.0% 9%

5 5 5 5 5 BMW 22,146 5.9% 13%

6 6 6 6 6 Kia 21,788 5.9% 20%

10 11 8 8 7 Mercedes 16,983 4.6% 21%

8 7 7 7 8 Škoda 16,199 4.4% 7%

12 10 11 10 9 Renault 14,374 3.9% 27%

7 8 9 9 10 Ford 12,628 3.4% 2%

11 12 13 12 11 Peugeot 10,595 2.8% 14%

9 9 10 13 12 Hyundai 9,825 2.6% 8%

13 13 12 11 13 Nissan 9,821 2.6% -7%

14 14 15 15 14 Opel 8,050 2.2% 23%

16 15 14 14 15 Fiat 6,950 1.9% 4%

22 19 19 17 16 Mazda 6,607 1.8% 18%

23 20 22 21 17 Seat 5,707 1.5% 34%

28 24 18 20 18 Dacia 5,135 1.4% 18%

17 17 20 18 19 Subaru 5,058 1.4% -7%

15 16 16 19 20 Citroën 4,827 1.3% -9%

18 21 17 16 21 Mitsubishi 4,503 1.2% -31%

19 18 21 22 22 Honda 3,766 1.0% 5%

24 25 24 23 23 MINI 2,768 0.7% -1%

21 22 23 24 24 Suzuki 2,749 0.7% 12%

26 27 26 25 25 Lexus 1,644 0.4% 7%

30 28 28 27 26 Porsche 1,335 0.4% 10%

- - 31 28 27 Tesla 1,125 0.3% 13%

29 29 29 26 28 Chrysler 1,042 0.3% -20%

25 26 25 29 29 Land Rover 907 0.2% -8%

33 32 33 33 30 Jaguar 552 0.1% 136%

32 31 34 35 31 Alfa Romeo 208 0.1% 66%

37 39 39 31 32 GM US 172
-35%

47 42 46 46 33 Ssangyong 125
635%

- - 37 36 34 DS 112
20%

35 35 38 37 35 Ferrari 64
2%

41 38 41 39 36 Maserati 63
37%

44 43 44 42 37 Bentley 49
63%

34 33 36 38 38 Amatorbygge 48
-6%

36 34 35 32 39 smart 47
-81%

38 36 40 41 40 Iveco 39
18%

45 48 47 45 41 Lamborghini 29
61%

31 30 30 30 42 Lancia 26
-92%

40 41 45 43 43 Aston Martin 23
-15%

42 37 42 44 44 Morgan 18
-10%






Others 134







Total 372,296
8%

Data source: Bilsweden.
Text source: RayCee.

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