13 February 2017

Serbia Car Sales - Brand / 2016


Car sales increased 25.5% in 2016, the second year of growth. Sales are still less than half of what they were a decades ago, but signs of improvement in that strong performance. Škoda is the top selling brand, but if the sales of Fiat and FAS (Fiat Auto Serbia), then Fiat is the bigger brand.

I find GAZ suddenly turning up and selling 782 vehicles confusing but it may have been a bulk order. Mercedes Benz didn't report sales for the last two years so that explains its sudden entry. Jaguar has now arrived as Serbia was possibly the last nation on mainland Europe to sell the marque.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 Škoda 3,761 14.5% 0%

12 7 3 2 2 Fiat 2,638 10.2% 37%

3 4 2 3 3 VW 2,188 8.4% 14%

8 9 9 8 4 Renault 2,082 8.0% 65%

6 6 7 6 5 Opel 1,891 7.3% 29%

2 2 8 4 6 FAS 1,699 6.6% -3%

7 8 5 7 7 Dacia 1,684 6.5% 22%

5 5 6 5 8 Ford 1,623 6.3% 7%

4 3 4 12 9 Hyundai 1,610 6.2% 201%

11 11 10 9 10 Toyota 1,093 4.2% 5%

- - - - 11 GAZ 782 0.1% n/a

10 10 11 10 12 Kia 722 2.8% -19%

13 12 12 11 13 Audi 686 2.6% 9%

20 19 19 18 14 Peugeot 634 2.4% 66%

15 16 ? ? 15 Mercedes 582 0.3% n/a

33 - 22 14 16 Citroën 549 2.1% 27%

18 17 13 15 17 BMW 463 1.8% 14%

17 18 14 16 18 Nissan 457 1.8% 15%

21 20 18 13 19 Mazda 429 1.7% -14%

16 14 15 17 20 Suzuki 429 1.7% 11%

19 15 17 19 21 Honda 235 0.9% 2%

28 28 28 20 22 Chrysler 199 0.8% -13%

22 22 20 28 23 Seat 123 0.5% 392%

24 26 23 21 24 Land Rover 116 0.4% -6%

27 25 24 23 25 Volvo 107 0.4% 43%

34 33 26 23 26 Porsche 103 0.4% 37%

29 29 31 26 27 Alfa Romeo 82 0.3% 46%

26 23 25 22 28 Mitsubishi 80 0.3% -29%

23 27 27 25 29 MINI 53 0.2% -9%

- - - 27 30 Great Wall 33 0.1% -38%

32 31 30 28 31 Subaru 27 0.1% 8%

- - - - 32 Jaguar 20 0.1% n/a

35 35 - 31 33 Infiniti 14 0.1% 27%






Other 0








27,194
25%

Picture source:
Data source: VreleGume.
Text source: RayCee.

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