06 February 2017

Norway Car Sales - Brand / 2016


A series of increases through the decade has pushed passenger car sales into record territory. You don't have to be selling electric or hybrid cars to do well here, but it certainly helps. Volkswagen has been the leader since 2010 and doesn't look like losing it. BMW and Mercedes Benz both had good years, reaching their highest rankings ever.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 VW 26,574 17.2% 1%

2 2 2 2 2 Toyota 17,453 11.3% 9%

6 8 4 4 3 BMW 12,098 7.8% 26%

10 10 9 7 4 Mercedes 9,033 5.8% 18%

3 3 3 3 5 Volvo 8,777 5.7% -12%

4 4 6 5 6 Ford 8,326 5.4% -2%

8 5 5 6 7 Nissan 8,061 5.2% -3%

7 7 7 8 8 Škoda 7,774 5.0% 4%

5 6 8 10 9 Audi 7,653 5.0% 14%

13 11 12 11 10 Mitsubishi 6,662 4.3% 15%

17 9 11 9 11 Mazda 6,603 4.3% -1%

9 12 10 12 12 Peugeot 4,798 3.1% -13%

12 13 13 13 13 Kia 4,213 2.7% -9%

14 15 15 16 14 Opel 3,708 2.4% 12%

32 20 14 14 15 Tesla 3,481 2.3% -14%

18 19 16 17 16 Suzuki 2,990 1.9% -3%

22 22 21 18 17 Renault 2,949 1.9% 10%

16 16 18 15 18 Subaru 2,772 1.8% -26%

11 14 19 19 19 Hyundai 2,740 1.8% 11%

15 18 17 21 20 Citroën 1,855 1.2% -12%

19 17 20 20 21 Honda 1,833 1.2% -14%

24 26 23 22 22 Lexus 1,163 0.8% 9%

20 21 22 23 23 MINI 858 0.6% 2%

21 24 24 24 24 Land Rover 444 0.3% -26%

25 27 26 25 25 Porsche 417 0.3% 8%

30 31 31 30 26 Jaguar 359 0.2% 212%

36 28 29 28 27 Dacia 305 0.2% 116%

- - - - 28 DS 200 0.1% n/a

23 23 27 26 29 Fiat 145 0.1% -45%

27 30 28 27 30 Chrysler 123 0.1% -47%

31 33 35 35 31 Ssangyong 82 0.1% n/a

29 32 34 29 32 smart 56
-53%

26 29 30 31 33 Alfa Romeo 43
-7%

38 34 33 33 34 Nilsson 28
87%






Others 27






Total 154,603
3%

Picture source: VW Norge.
Data source: Ofvas.
Text source: RayCee.

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