19 February 2017

Japan Car Sales - Brand / 2016


Back in the 1970's Toyota and Nissan had two thirds of Japanese sales between them. Toyota was never really threatened but it was a real tussle. Today Toyota stand alone at the top, although with slightly less share than it did back then. The other car makers have caught Nissan but no one thinks of rivaling the leader anymore.

In 2016, Mitsubishi disgraced itself with fuel consumption scandal that sent sales falling. Nissan buys these cars off them was also affected by it. So Nissan did what any good Japanese corporate would do, buy the company that hurt you. VW too was affected by scandal and has lost face in Japan and possibly Audi suffered to a lesser degree. Mazda contracted after a relatively strong 2015.

Ford is in the process of leaving Japan altogether, which I find surprising. Jaguar has no such plans as it leaps ahead. Smart are doing well. I suppose a small car will always have potential for success in a crowded nation.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

12 13 14 15 16 Brand 2016 % +/-
1 1 1 1 1 Toyota 1,359,328 32.8% 7%
2 2 2 2 2 Honda 687,172 16.6% -2%
5 4 3 3 3 Suzuki 481,405 11.6% -5%
4 5 5 5 4 Daihatsu 446,746 10.8% -5%
3 3 4 4 5 Nissan 433,977 10.5% -10%
6 6 6 6 6 Mazda 178,011 4.3% -20%
7 7 7 7 7 Subaru 141,348 3.4% -4%
8 8 8 8 8 Mitsubishi 71,823 1.7% -17%
11 10 10 9 9 Mercedes 67,378 1.6% 3%
10 11 12 11 10 Lexus 52,150 1.3% 8%
12 12 11 12 11 BMW 50,913 1.2% 9%
9 9 9 10 12 VW 47,233 1.1% -14%
13 13 13 13 13 Audi 28,502 0.7% -3%
14 14 14 14 14 MINI 24,550 0.6% 16%
15 15 15 15 15 Volvo 14,553 0.4% 8%
16 16 16 16 16 Chrysler 9,976 0.2% 27%
17 17 17 17 17 Fiat 8,574 0.2% 14%
18 18 18 19 18 Peugeot 7,403 0.2% 25%
19 19 19 18 19 Porsche 6,887 0.2% 3%
23 21 20 20 20 Renault 5,303 0.1% 4%
26 26 27 28 21 smart 4,508 0.1% 345%
25 22 22 22 22 Land Rover 3,165 0.1% 6%
27 27 28 27 23 Jaguar 2,883 0.1% 114%
22 20 21 21 24 Ford 2,143 0.1% -56%
21 24 24 24 25 Citroën 2,009 0.0% 2%
20 23 23 23 26 Alfa Romeo 1,767 0.0% -24%
29 29 26 25 27 Maserati 1,323 0.0% -9%
- - 36 29 28 DS 1,129 0.0% 22%
24 25 25 26 29 GM 1,126 0.0% -21%
28 28 29 30 30 Ferrari 678 0.0% -6%
31 31 31 31 31 Bentley 434 0.0% 17%
32 33 32 32 32 Lamborghini 382 0.0% 9%
35 34 34 35 33 Rolls Royce 223 0.0% 43%
30 30 30 33 34 Lotus 197 0.0% -27%
33 32 33 34 35 Aston Martin 186 0.0% 13%
38 35 35 36 36 Mclaren 179 0.0% 99%
36 37 37 37 37 MG Rover 55 0.0% 2%
34 36 38 38 38 Lancia 34 0.0% 3%





Others 806 0.0%





Total 4,146,459 -2%

Picture source: Toyota.
Data source: JAMA, JAIA.
Text source: RayCee.

No comments: