04 February 2017

Ireland Car/LCV Sales - Brand / 2016


This is the best year since 2007 and comes on the back of three consecutive years of increases. Toyota is the top car brand but adding light commercial vehicles and Ford take top honours. VW is second after being the leader for the previous five years. With a 17.6% rise in registrations, few decreases were experienced.

Ford could only manage third best selling car with the Focus model, while the Fiesta was sixth. Where it really scored was with the Transit van, which trounced the competition.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


12 13 14 15 16 Brand 2016 % +/-

3 2 2 2 1 Ford 22,175 12.7% 20%

1 1 1 1 2 VW 20,066 11.5% 6%

2 3 3 3 3 Toyota 17,483 10.0% 17%

7 4 4 5 4 Hyundai 15,745 9.0% 30%

4 5 5 4 5 Nissan 13,093 7.5% 7%

5 8 7 6 6 Renault 11,958 6.8% 32%

8 7 8 8 7 Škoda 9,508 5.4% 20%

6 6 6 7 8 Opel 9,163 5.2% 6%

11 11 9 9 9 Kia 6,821 3.9% 23%

9 9 10 10 10 Audi 6,065 3.5% 16%

12 12 12 12 11 Peugeot 5,843 3.3% 26%

10 10 11 11 12 BMW 5,504 3.2% 14%

13 14 13 14 13 Mercedes 4,820 2.8% 34%

- 17 14 13 14 Dacia 4,478 2.6% 17%

15 16 17 17 15 Mazda 3,011 1.7% 35%

14 15 16 15 16 Citroën 2,854 1.6% -8%

16 13 15 16 17 Seat 2,830 1.6% 13%

20 19 19 18 18 Land Rover 2,042 1.2% 16%

17 20 20 19 19 Volvo 1,996 1.1% 28%

22 22 22 21 20 Mitsubishi 1,601 0.9% 18%

18 18 18 20 21 Honda 1,590 0.9% 6%

19 21 21 22 22 Fiat 1,285 0.7% 11%

21 23 23 23 23 Suzuki 1,263 0.7% 43%

23 24 24 24 24 MINI 774 0.4% 17%

24 25 25 25 25 Lexus 592 0.3% 18%

25 26 26 26 26 Jaguar 556 0.3% 107%

- - - 35 27 LDV 489 0.3% 676%

- 30 28 29 28 Ssangyong 265 0.2% 51%

27 28 27 27 29 Subaru 194 0.1% -10%

31 29 29 27 29 Isuzu 194 0.1% -10%

29 36 34 30 31 Chrysler 99 0.1% -15%

33 37 35 33 32 Iveco 92 0.1% 26%

30 32 31 34 33 Fuso 88 0.1% 22%

33 31 32 32 34 Porsche 70
-18%

28 34 33 36 35 Alfa Romeo 43
0%

26 27 30 31 36 DS 13
-86%

37 33 36 37 37 Great Wall 8
-67%






Other 0







Total 174,671
18%

Picture source: ChangingLanes.
Data source: KBA.
Text source: RayCee.

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