03 February 2017

Iceland Car Sales - Brand / 2016


Registrations were at an all time high here, narrowly eclipsing the 2005 record. Toyota has been top for so long now, that will not change anytime soon. Number two spot did change, with VW relinquishing the ranking it has held for five years to Kia. Suzuki was second back in 2010, but in 2016 found itself tenth.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 Toyota 3,083 16.7% 30%

3 4 3 3 2 Kia 1,721 9.3% 28%

2 2 2 2 3 VW 1,607 8.7% 18%

9 7 7 6 4 Hyundai 1,362 7.4% 67%

4 3 4 4 5 Škoda 1,100 5.9% 10%

7 9 8 7 6 Nissan 923 5.0% 28%

11 11 11 10 7 Mazda 887 4.8% 62%

12 12 10 9 8 Renault 811 4.4% 38%

6 10 9 8 9 Ford 809 4.4% 24%

5 6 6 5 10 Suzuki 751 4.1% -9%

10 8 12 13 11 Honda 703 3.8% 104%

24 15 15 16 12 Dacia 525 2.8% 76%

26 23 26 11 13 Opel 414 2.2% -5%

15 13 13 14 14 Mercedes 411 2.2% 25%

20 22 22 17 15 Mitsubishi 391 2.1% 34%

19 16 16 15 16 Subaru 374 2.0% 23%

14 21 14 20 17 Peugeot 340 1.8% 62%

7 5 5 12 18 Chevrolet 338 1.8% -19%

16 17 17 18 19 Volvo 319 1.7% 39%

18 18 18 22 20 Land Rover 285 1.5% 67%

21 20 19 23 21 BMW 251 1.4% 118%

17 19 21 19 22 Citroën 225 1.2% 4%

- - 24 29 23 Ssangyong 222 1.2% 909%

13 14 20 21 24 Audi 196 1.1% 11%

22 24 23 26 25 Chrysler 117 0.6% 225%

29 25 29 27 26 Fiat 99 0.5% 219%

23 26 27 25 27 Lexus 80 0.4% 67%

24 27 25 24 28 Porsche 73 0.4% -3%

- 30 31 28 29 Capron 54 0.3% 135%






Others 43 0.2%






Total 18,514
32%

Picture source: Netcarshow.
Data source: KBA.
Text source: RayCee.

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