17 February 2017

Hungary Car Sales - Brand / 2016


Sales were up a rollicking 25%, the best since - you guessed it - 2008. That was obviously a watershed year for Europe and the climb back is an arduous one. Opel took the lead in 2012 but relinquished it in 2016 to Suzuki, a local manufacturer.

Company fortunes can change quickly. Both PSA brands Peugeot and Citroën had steep loses in share while JLR duo Land Rover and Jaguar were the only brand to exceed 100% growth.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


12 13 14 15 16 Brand 2016 % +/-

6 5 5 4 1 Suzuki 11,266 11.7% 50%

3 3 2 3 2 Ford 9,519 9.9% 26%

1 1 1 1 3 Opel 9,375 9.7% 6%

2 2 3 2 4 Škoda 8,749 9.1% 12%

4 4 4 5 5 VW 7,527 7.8% 8%

9 6 7 6 6 Toyota 5,509 5.7% 42%

10 7 6 7 7 Dacia 5,118 5.3% 40%

5 8 10 8 8 Renault 4,896 5.1% 41%

11 11 9 10 9 Kia 3,920 4.1% 25%

8 9 8 9 10 Nissan 3,400 3.5% 2%

15 17 17 16 11 Hyundai 3,164 3.3% 76%

7 14 11 11 12 Fiat 3,039 3.1% 30%

18 15 15 14 13 Mercedes 2,751 2.8% 35%

12 13 19 12 14 Audi 2,503 2.6% 14%

14 16 13 13 15 BMW 2,388 2.5% 14%

19 18 20 19 16 Honda 1,990 2.1% 59%

21 20 16 17 17 Mazda 1,943 2.0% 23%

13 10 12 15 18 Peugeot 1,589 1.6% -17%

17 19 18 18 19 Volvo 1,353 1.4% 4%

23 24 22 21 20 Mitsubishi 1,330 1.4% 19%

34 35 - - 21 Lada 1,155 1.2% n/a

22 22 21 22 22 Seat 1,092 1.1% 29%

16 12 14 20 23 Citroën 898 0.9% -20%

30 26 25 23 24 Chrysler 496 0.5% 98%

26 23 24 24 25 Lexus 417 0.4% 67%

29 30 28 26 26 Land Rover 310 0.3% 105%

27 25 26 25 27 Subaru 148 0.2% -4%

24 27 27 27 28 MINI 141 0.1% 18%

32 31 29 28 29 Infiniti 137 0.1% 23%

33 34 34 33 30 Jaguar 106 0.1% 203%

35 33 31 30 31 Ssangyong 86 0.1% 5%

31 32 32 31 32 Porsche 71 0.1% -10%

28 29 33 34 33 Alfa Romeo 54 0.1% 64%

35 37 35 29 34 smart 22 0.0% -74%

- - - 36 35 DS 22 0.0% 83%

- 37 36 35 36 Maserati 14 0.0% 17%




37 37 Tesla 13 0.0% 86%






Other 44 0.0%






Total 96,555
25%

Picture source: Suzuki Hungary.
Data source: Datahouse.
Text source: RayCee.

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