16 February 2017

Estonia Car Sales - Brand / 2016


A series of increases in registrations now has sales here close to record numbers. Certainly the 23,000 cars finding homes in 2016 is along way from the dark days of 2010 when just 8,000 cars sold. Totoyta became the best selling brand in 2004 and has been top dog ever since, except for one slip up in 2011. Škoda has been shadowing the Big T but has been unable to break the stranglehold. Nissan and Hyundai had very poor sales performances, while Jaguar / Land Rover did exceptionally well.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 Toyota 3,237 14.0% 18%

2 2 2 2 2 Škoda 2,494 10.8% 20%

9 5 4 3 3 Renault 1,972 8.5% 13%

3 3 3 5 4 VW 1,899 8.2% 12%

6 4 5 6 5 Honda 1,544 6.7% 4%

7 8 8 7 6 Kia 1,228 5.3% 16%

5 6 6 4 7 Nissan 1,128 4.9% -34%

8 9 9 8 8 Subaru 1,031 4.5% 16%

4 7 7 10 9 Peugeot 958 4.2% 14%

15 13 10 9 10 Dacia 935 4.1% 10%

14 14 14 11 11 Opel 886 3.8% 7%

13 11 11 13 12 Citroën 664 2.9% 6%

11 12 12 14 13 Ford 600 2.6% -1%

10 10 13 12 14 Hyundai 501 2.2% -31%

18 19 16 15 15 Audi 488 2.1% 21%

21 18 15 17 16 Mazda 445 1.9% 41%

22 16 18 20 17 Mercedes 385 1.7% 37%

27 27 27 21 18 Land Rover 380 1.6% 93%

19 20 17 16 19 BMW 371 1.6% 12%

17 17 20 19 20 Volvo 351 1.5% 24%

12 22 22 24 21 Mitsubishi 233 1.0% 32%

23 23 19 18 22 Suzuki 214 0.9% -25%

25 25 26 25 23 Lexus 194 0.8% 37%

24 24 21 23 24 Fiat 158 0.7% -15%

20 21 24 22 25 Seat 151 0.7% -21%

26 26 23 26 26 Chrysler 142 0.6% 5%

28 28 28 27 27 Porsche 110 0.5% 39%

- - - 33 28 DS 89 0.4% 790%

30 33 31 30 29 Alfa Romeo 82 0.4% 183%

29 29 30 28 30 MINI 70 0.3% 17%

- - - 29 31 Ssangyong 53 0.2% 66%

31 34 35 33 32 Jaguar 24 0.1% 140%

33 32 34 31 33 GM US 17 0.1% -15%

35 - 38 36 34 Maserati 12 0.1% 300%

- 40 31 35 35 Tesla 11
83%

32 35 40 38 36 Bentley 7
600%






Others 14






Total 23,078 10%

Picture source: Netcarshow.
Data source: Maanteeamet.
Text source: RayCee.

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