First taking the BAM brands out of the equation, how are things shaping up in Brazil? From 2010 to 2016, sales were up 45%. Now individually: JLR +41% (LR +28% Jag +696%) Volvo +59 % Porsche -3%. Lexus is new and Alfa Romeo miniscule.
Summary: JLR brands are the main brands here and have 60% of all the sales. Many premium brands aren't here at all while Porsche managed a decrease.
Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 67%, due to the BAM brands increasing 76%. The 'Others' took 29% in 2010, 35% in 2012 but have come back to nearly 26% in 2016.
Summary: The BAM trio now have 74% of premium sales, partly due to little competition apart from JLR. It's hard to pick what will happen in future, with sales falling. Which vehicles are and will be locally assembled will make a difference. Audi has made up a lot of ground to pass Mercedes but lost ground to the BMW Group in 2016. The three biggest in 2016 were 1) BMW & Mini, 2) Audi 3) Mercedes.
Text source: RayCee.