20 January 2017

New Zealand Vehicle Sales - Brand / 2016

Toyota has been fighting to hold its market share

Sales figures in 2016 were record breaking. 146,936 vehicles were registered (including 102,514 passenger cars). The total  is all the more remarkable when you add the 160,493 imported used vehicles that were registered as well.

Toyota had a huge December, thanks largely to enormous fleet sales that gave it 26% of that month's total registrations. However, that didn't stop YTD share slipping from 19.6% in 2015 to 18.2%. That's its worst market share since 2004! Ford had a good year with the Ranger pick up and Mustang car, helping the Blue Oval to its strongest year since 2010. Kia did the best of the top ten brands with a 61% gain, led by the Sportage model.

Pale yellow represents a reduction in registrations with Fiat, Fuso and Chery the worst hit. Pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those over 100% increase. LDV commercial vehicles and Jaguar cars enjoyed that sort of success. Factory Built are new vehicles built in New Zealand although it is something I know little about. Perhaps some sort of cottage industry manufacturing.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 Toyota 26,798 18.2% 2%

2 2 2 3 2 Ford 16,781 11.4% 21%

3 3 3 2 3 Holden 14,362 9.8% 2%

6 5 5 4 4 Mazda 11,236 7.6% 11%

8 7 6 6 5 Mitsubishi 9,259 6.3% 13%

5 6 7 7 6 Nissan 8,640 5.9% 10%

4 4 4 5 7 Hyundai 8,387 5.7% 0%

7 9 9 9 8 Suzuki 5,317 3.6% 18%

11 11 11 11 9 Kia 5,297 3.6% 61%

9 8 8 8 10 VW 5,097 3.5% 1%

10 10 10 10 11 Honda 3,963 2.7% 10%

19 16 13 12 12 Isuzu 3,896 2.7% 29%

15 12 12 13 13 Mercedes 3,439 2.3% 16%

12 15 18 14 14 Subaru 2,663 1.8% 17%

20 18 17 15 15 Ssangyong 2,365 1.6% 7%

16 17 16 16 16 Chrysler 2,100 1.4% 0%

13 13 14 17 17 BMW 1,864 1.3% -5%

14 14 15 18 18 Audi 1,830 1.2% 4%

24 24 22 20 19 Land Rover 1,246 0.8% 21%

21 21 23 21 20 Škoda 1,209 0.8% 20%

28 27 20 19 21 Fiat 1,105 0.8% -25%

- 50 30 29 22 LDV 1,032 0.7% 117%

17 19 19 22 23 Peugeot 805 0.5% 0%

23 22 27 25 24 Lexus 720 0.5% 12%

26 25 24 24 25 Hino 641 0.4% -3%

30 31 29 28 26 Volvo 608 0.4% 20%

25 26 26 26 27 MINI 600 0.4% -2%

67 38 28 27 28 Foton 571 0.4% 7%

22 23 25 23 29 Fuso 509 0.3% -32%

34 37 33 30 30 Porsche 460 0.3% 4%

38 40 45 41 31 Jaguar 374 0.3% 114%

42 47 51 49 32 Factory Built 357 0.2% 425%

40 39 37 34 33 Renault 262 0.2% 13%

33 32 35 33 34 Volvo Truck 248 0.2% 2%

41 35 36 32 35 UD Trucks 247 0.2% -6%

29 29 31 35 36 Citroën 245 0.2% 10%

45 43 34 42 37 MAN 242 0.2% 41%

- 52 39 38 38 Mahindra 232 0.2% 21%

44 46 44 43 39 Iveco 208 0.1% 61%

37 33 41 36 40 DAF 198 0.1% -1%

35 36 40 39 41 Scania 178 0.1% -6%

59 50 53 47 42 Renault Com 167 0.1% 64%

43 42 42 40 43 Kenworth 153 0.1% -17%

31 28 32 36 44 Chery 118 0.1% -41%

32 34 38 46 45 Alfa Romeo 106 0.1% 1%






Others 801 0.5%






Total 146,936 9%

Summary: Can 2017 replicate the amazing result of 2016? It's hard to say but Kiwis cannot get enough vehicles it seems. Compared to prices across the Tasman Sea in Australia, New Zealanders pay too much for their new vehicle but they don't seem to mind. It doesn't seem right to me. Anyway. I assume 2017 will be another good one for sales but another record seems unlikely.

Picture source: TNZ.
Data Source: MIA.
Text source: RayCee.

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