17 January 2017

JLR Sales By Region : 2016



JLR 2016 regionally:

When Land Rover and Jaguar are combined, sales are not far off 600,000 units for 2016. In 2009, the total was under 200,000! From that year forward, sales have increased each year. Europe (including the UK) accounted for 44% in the 2016 calendar year, China and North America are close with about 20% each. The rest of the world is lagging behind with only 4% more sales.


Region 2016 Share 2015 Share +/-

Europe 256,266 44% 210,934 42% 22%

China 120,259 21% 96,248 20% 25%

Nth America 116,591 20% 93,084 19% 25%

Rest World 90,187 15% 86,799 18% 4%

Total 583,303
487,065
20%


JLR 2008 - 2016:

Sales dropped in 2009 as economic problems hit the industry. Things then started improving. The Range Rover Evoque was introduced in 2011 and by 2012 its effect was evident. What a stroke of genius that model was! The Discovery Sport arrived in 2015, along with the Jaguar XE. That gave a boost in 2016, along with the F-Pace (that will have more of an impact in 2017 though).

Year L Rover Jaguar Total Diff %
2008 186,323 74% 65,350 26% 251,673 - Change
2009 144,133 74% 51,855 26% 195,988 -55,685 -28.4%
2010 181,395 78% 51,444 22% 232,839 36,851 15.8%
2011 223,602 82% 50,678 19% 274,280 41,441 15.1%
2012 303,926 85% 53,847 15% 357,773 83,493 23.3%
2013 348,338 82% 76,668 18% 425,006 67,233 15.8%
2014 381,108 82% 81,570 18% 462,678 37,672 8.1%
2015 403,079 83% 83,986 17% 487,065 24,387 5.0%
2016 434,582 74% 148,721 26% 583,303 96,238 16.5%

Data source: Tata.

Summary: Sales will pass the 600k mark in 2017, driven by Jaguar mainly. Land Rover will start slowly and build when the new Discovery comes along during the year. The star should be the Jaguar F-Pace with its first full year of sales. The question I have is how many can JLR build?

2 comments:

Grunt said...

Threefold increase over 7 years... mighty impressive!

I would expect 2017 to see a sharper increase, with not only a full year of sales of the F-Pace, but also the introduction of the new Discovery, the mid-size Range Rover and the smaller Jaguar E-Pace. The expansion of the Ingenium engine range should also boost sales.
I would suspect JLR aims for closer to 700K sales.

RayCee Smith said...

Hello Grunt. I am expecting a slower growth for 2017 but you see the reverse. It will be interesting to see how things pan out. I hope I'm wrong.