30 January 2017

Dacia / Samsung Sales By Model: 2016


These two brands have nothing in common except they are owned by Renault. Dacia makes its own budget cars for Europe and Samsung takes advantage of Renault/Nissan models that it sells in Korea.

Dacia sales were up 6% in 2016, with only the Logan suffering a drop in sales. Dacia has carved out a niche in Europe for budget cars than has no real competition. Renault owned Lada sold mainly in Russia is a similar sort of product, but would it make any sense to have them going head to head?


Dacia

12 13 14 15 16 Model 2016 % +/-

3 1 1 1 1 Sandero 216,543 37.1% 17%

1 2 2 2 2 Duster 179,215 30.7% 8%

2 3 3 3 3 Logan 80,506 13.8% -21%

5 4 5 4 4 Dokker 72,160 12.4% 11%

4 5 4 5 5 Lodgy 35,715 6.1% 9%






Total 584,139
6%

Samsung had sales declines in all but the two new models. Despite that, a 39% increase was enjoyed. The new SM6 is a Renault Talisman, a medium large family car while the QM6 is based on the second generation Renault Koleos SUV.


Samsung

12 13 14 15 16 Model 2016 % +/-

- - - - 1 SM6 57,478 51.7% n/a

- 5 3 1 2 QM3 15,301 13.8% -38%

- - - - 3 QM6 14,126 12.7% n/a

2 2 2 3 4 SM3 9,513 8.6% -42%

3 4 5 4 5 SM7 7,150 6.4% -16%

1 1 1 2 6 SM5 6,366 5.7% -73%

4 3 4 5 7 QM5 1,163 1.0% -83%






Total 111,097
39%

Picture source: Renault Samsung.
Data source: Renault Group.
Text source: RayCee.

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