31 January 2017

Austria Car Sales - Brand / 2016

Austria had its second year of growth in car sales, for 2016  a healthy 6.8%. It was one of the best years ever!
VW was largely unscathed by the issues it has faced recently with a tiny loss of market share, 0.1% if you must know. That was less than the two nearest brands, Opel and Škoda. Audi was immune to any negativity it seems with a 15% improvement.

Jaguar and Infiniti had huge gains, due to new new models that have been added to each range. Maserati and Bentley too did well, but not to the same degree.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


12 13 14 15 16 Brand 2016 % +/-

1 1 1 1 1 VW 56,674 17.2% 6%

6 6 2 2 2 Opel 22,595 6.8% 3%

2 3 3 3 3 Škoda 20,987 6.4% 0%

4 5 6 6 4 Audi 19,689 6.0% 15%

3 4 5 5 5 Ford 19,324 5.8% 12%

8 8 8 7 6 BMW 19,280 5.8% 16%

7 7 7 8 7 Renault 19,111 5.8% 16%

5 2 4 4 8 Hyundai 16,787 5.1% -20%

14 10 10 10 9 Mercedes 15,986 4.8% 21%

9 9 9 9 10 Seat 15,319 4.6% 15%

12 11 12 11 11 Fiat 14,206 4.3% 20%

10 12 11 12 12 Peugeot 10,076 3.0% -2%

16 13 13 13 13 Mazda 10,049 3.0% -1%

11 14 14 14 14 Kia 9,432 2.9% 9%

18 18 15 16 15 Dacia 7,928 2.4% 10%

15 15 18 15 16 Nissan 7,277 2.2% 0%

13 17 16 17 17 Citroën 7,246 2.2% 2%

19 19 19 19 18 Suzuki 6,276 1.9% 15%

17 16 17 18 19 Toyota 6,166 1.9% -2%

22 22 21 21 20 Volvo 3,670 1.1% 1%

21 21 20 20 21 Mitsubishi 3,477 1.1% -6%

30 31 25 22 22 Chrysler 3,100 0.9% 9%

25 25 22 23 23 MINI 2,841 0.9% 14%

24 23 24 24 24 Honda 2,439 0.7% 34%

26 24 23 25 25 Land Rover 2,070 0.6% 20%

23 26 27 27 26 Alfa Romeo 1,970 0.6% 36%

31 27 26 26 27 smart 1,506 0.5% -5%

29 28 29 28 28 Porsche 1,254 0.4% -2%

32 32 34 32 29 Jaguar 965 0.3% 137%

50 35 35 30 30 Tesla 718 0.2% 46%

27 30 30 29 31 Subaru 481 0.1% -32%

- - 32 31 32 DS 467 0.1% 8%

33 33 33 33 33 Lexus 449 0.1% 42%

47 37 36 36 34 Maserati 133 0.0% 71%

37 42 39 35 35 Lada 111 0.0% 41%

44 40 40 38 36 Ssangyong 108 0.0% 77%

35 36 37 39 37 Bentley 63 0.0% 54%

38 38 46 43 37 Infiniti 63 0.0% 385%

36 34 38 40 39 Ferrari 33 0.0% 83%

45 44 43 37 40 GM 24 0.0% -63%

43 46 41 41 41 Lamborghini 15 0.0% -6%

42 39 42 44 42 Aston Mart 11 0.0% 22%

39 43 51 41 43 KTM 8 0.0% -50%

46 45 49 44 44 Morgan 6 0.0% -33%

51 47 47 47 45 Lotus 5 0.0% 25%

53 - 53 48 45 Caterham 5 0.0% 67%






Other 39 0.0%






Total 330,439 7%

Data source: Statistik Austria.
Text source: RayCee.

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