21 August 2017

Honda / Acura Production - US Plant : 2016


About 1.1 million Honda brand cars were made in the US in 2016, up 3.5% on 2015. There are four plants and five models made. In addition three plants make a total of five Acura models. That amounted to 191,000 units, down 8%. The total made for both marques is nearly 1.3 million which was +1.6% for 2016.

European readers may be surprised at the popularity of Honda and Acura in North America. Their safe, reliable image strikes a chord among buyers there. The Acura is designed for North America and sells well in that market.



Honda USA Units % +/-



Total 1,099,115
3.5



Marysville 378,393 34.4% -0.3%

Accord 378,393




Lincoln 305,276 27.8% 7.7%

Odyssey 130,586


Pilot 140,091


Ridgeline 34,599




Greensburg 248,820 22.6% 14.0%

Civic 248,820




East Liberty 166,626 15.2% -8.0%

CR-V 166,626





Acura USA Units % +/-



Total 190,937
-8.0



Marysville 58,453 5.3% -28.0%

TLX 43,156


ILX 15,297




Lincoln 64,300 5.9% -2.9%

MDX 64,300




East Liberty 68,184 6.2% 13.6%

RDX 67,472


NSX 712










Combined 1,290,052 % 1.6%



Accord 378,393 29.3% -0.3%

Civic 248,820 19.3% 14.0%

CR-V 166,626 12.9% -5.3%

Pilot 140,091 10.9% 5.6%

Odyssey 130,586 10.1% -13.3%

Ridgeline 34,599 2.7%



MDX 64,300 5.9% -2.9%

RDX 67,472 6.1% 12.4%

TLX 43,156 3.9% -18.9%

ILX 15,297 1.4% -45.4%

NSX 712 0.1% n/a





Data source: Honda.

20 August 2017

Subaru Overview : 2001 - 2016


Subaru Corporation was until recently known as Fuji Heavy Industries. The name now identifies the company much better. Toyota has a modest stake in Subaru, which gives confidence to the smaller car maker. Going over company data gives a few insights into how it is doing. Sales from 2001 to 2010 stayed the same. Then from 2011 things grew quite quickly.

Comparing domestic and overseas production is easy as it involves only two countries. There seems to have been some minimal production in China just over a decade ago, but no more. The two nations now are Japan and the USA. Back in 2001, 81% was locally made and 19% manufactured overseas. It went to 85%-15% in 2008, but since then has moved to 71%-29%. The US operation is expanding to increase capacity.

To understand the importance of the US to the company, simply view the chart below. Back in 2012 188,000 cars were sold in North America but now it is 630,000. That's a move from 33% to 66%! Rather a lot of eggs are now in one basket.

Japan in the meantime has fallen from 290,000 to 145,000, dropping from just over 50% to 15%. Reduced sales in the tiny Kei car market appears to be a major factor. The 'Rest' has gone from 86,000 to 182,000 or 15% to 19%.

It seems that the biggest selling models have all improved, creating this upturn. The USA is a key market but maybe too much so. One thing that I can't work out is sales by country. Adding sales from the US and Canada (which I have from other sources) exceeds the North American total that Subaru states. I can't work out why that is. Whatever the reason, Subaru is on the increase and North America is its El Dorado.

Subaru Global Sales By Region
Yr N Amer % Japan % Rest % Total Yr
2001 187,691 33.3 290,301 51.5 86,246 15.2 564,238 2001
2002 207,013 37.9 264,257 48.4 75,259 13.7 546,529 2002
2003 210,088 38.8 245,525 45.3 86,331 15.9 541,944 2003
2004 205,787 37.1 245,541 44.3 102,715 18.6 554,043 2004
2005 210,423 36.2 254,039 43.7 117,172 20.1 581,634 2005
2006 209,946 36.7 230,165 40.3 131,264 23.0 571,375 2006
2007 206,523 35.7 226,811 39.2 144,604 25.1 577,938 2007
2008 210,347 35.3 208,690 35.0 177,628 29.7 596,665 2008
2009 207,113 37.3 178,789 32.2 169,431 30.5 555,333 2009
2010 249,856 44.4 171,272 30.4 141,709 25.2 562,837 2010
2011 307,018 46.7 158,105 24.1 191,841 29.2 656,964 2011
2012 308,595 48.2 172,342 26.9 158,925 24.9 639,862 2012
2013 390,213 53.9 163,122 22.5 171,131 23.6 724,466 2013
2014 477,812 57.9 181,601 22.0 165,685 20.1 825,098 2014
2015 570,069 62.6 162,752 17.9 177,874 19.5 910,695 2015
2016 630,253 65.8 145,288 15.2 181,712 19.0 957,253 2016

Data source: Subaru.

17 August 2017

Renault Car/LCV Sales Jan-Jun 2017


Sales for the Renault brand in Jun 2017 were +4.5% for cars, -5.7% for lcvs and +2.8% combined. The 6 months figures were +10.8% cars, +4.3% lcvs, +9.7% total. That is a healthy increase. The Asia/Pacific region was the stand out.

Renault has a double focus, as they should. There are cars made for more mature markets such as Europe and those for emerging ones such as Brazil. Making one car to fit all markets in the mainstream segment will cost sales on one area or the other. An example of that is the Renault Captur and Kaptur. They look similar but the Kaptur is slightly larger. The Captur is made with Europe in mind, the Kaptur Brazil, India and the like. In that way Renault captures maximum sales.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year. The Mégane increased its share of all Renault sales from 10.4% to 12.9%, giving it an improved 24% share of the total.

13 14 15 16 17 Brand 2017 % +/-
2016 %
1 1 1 1 1 Clio 240,185 17.9 -4%
460,960 18.5
2 2 2 2 2 Mégane 173,001 12.9 24%
258,641 10.4
9 6 4 4 3 Captur 134,675 10.0 1%
246,128 9.9
5 4 3 3 4 Logan 118,132 8.8 -15%
256,737 10.3
4 5 6 5 5 Sandero 115,316 8.6 14%
186,994 7.5
- - 12 6 6 Kadjar 83,042 6.2 -6%
163,711 6.6
6 7 7 7 7 Kangoo 79,879 5.9 -2%
150,186 6.0
3 3 5 8 8 Duster 65,030 4.8 -20%
150,056 6.0
11 11 10 11 9 Trafic 55,578 4.1 4%
99,038 4.0
8 8 8 10 10 Master 54,280 4.0 -6%
107,145 4.3
- - 16 9 11 Kwid 51,537 3.8 -15%
111,687 4.5
10 10 9 12 12 Twingo 44,316 3.3 -5%
86,829 3.5
12 12 13 19 13 Koleos 31,608 2.4 339%
13,327 0.5
24 21 22 14 14 Talisman 27,813 2.1 38%
37,286 1.5
14 14 15 17 15 Zoe 17,277 1.3 45%
22,009 0.9
- - - 18 16 Kaptur 15,238 1.1 93%
14,637 0.6
- - 20 15 17 Oroch 14,985 1.1 -3%
28,598 1.1
16 15 14 16 18 Espace 11,767 0.9 -20%
27,337 1.1
7 9 11 13 19 Fluence 4,588 0.3 -83%
49,809 2.0
21 20 17 20 20 Lodgy 1,897 0.1 -35%
5,437 0.2
20 19 19 21 21 Dokker 1,654 0.1 -41%
5,195 0.2
- - - 25 22 Alaskan 296 0.0 87%
293 0.0
19 17 23 22 23 Pulse 277 0.0 -78%
2,288 0.1
- - 26 27 24 Twizy 202 0.0 110%
178 0.0
15 18 24 24 25 Scala 48 0.0 -82%
505 0.0
- - 25 26 26 D2M 35 0.0 -68%
204 0.0
17 16 21 23 27 Latitude 23 0.0 -94%
679 0.0
13 13 18 28 28 Laguna 7 0.0 -91%
152 0.0
23 22 27 29 - Safrane -


4 0.0

Misc. 631 0.0 -6%
1,244 0.1
Total 1,343,317

2,487,294

Data source: Renault Group.