15 November 2016

DS (Posh Citroën) Car Production By Model : 2015

The DS5 model

PSA have a desire to tap into the more lucrative premium segment with the DS range, which is for now at least a posh range of Citroën models. Initial reaction is muted, as can be expected in what is a conservative area of car buying. Brand cachet is everything and it will take years for DS to reach bona fide premium status.

DS commenced in 2010 and became a stand alone brand in 2014. Production peaked in 2012 with 129,000 units made but for 2015 just 103,000, that despite the range going from three to four models*. PSA will have to be patient as they strive to build the brand perception to the level of genuine premium vehicles.

*The fourth model -  the DS6 SUV - is a China only model.


14 15 Model 2015 % +/-

1 1 DS3 48,392 46.8% -13%

2 2 DS5 20,299 19.6% -43%

3 3 DS4 19,387 18.8% -5%

4 4 DS6 15,264 14.8% 239%



Total 103,342
-11%

Picture source: Netcarshow.
Data source: CCFA.

No comments: