09 September 2016

JLR Sales : August 2016

JLR are speedy in releasing sales data and with some detail. So how are they going? Well, Jaguar made up nearly 30% of the combined sales in August 2016 due to fantastic growth in sales. That's not to say LR isn't doing well, rather it's the turn around of Jaguar that's responsible. So let's look at the detail, starting with Jaguar.

Jaguar headline news is mainly about the F-Pace, which - in a short time - is now the best selling model. That said, the XE is up 50% and the XF +10%. Total sales were nearly 11,000 units, a whopping +104% on August 2015.



Model Aug 16 Aug 15 +/-

2 F-Pace 4,460 0 n/a

1 XE 2,792 1,856 50.4%

3 XF 1,977 1,805 9.5%

5 XJ 825 814 1.4%

4 F- Type 814 823 -1.1%

6 XK 0 37 -100.0%


Total Jaguar 10,868 5,335 103.7%

LR sales were up 8.6% in August to just over 26,000. The Discovery Sport is the biggest selling model, with sales up 57%. The other major increase was with the evergreen Discovery, up 39%.



Model Aug 16 Aug 15 +/-

1 Discovery Sport 7,053 4,484 57.3%

2 Evoque 6,098 6,676 -8.7%

3 R Rover Sport 5,465 5,123 6.7%

4 Range Rover 3,722 3,553 4.8%

5 Discovery 3,534 2,550 38.6%

6 Defender 185 1,589 -88.4%

7 Freelander 1 17 -94.1%


Total L Rover 26,058 23,992 8.6%

Data source: TATA.

Regionally in August for combined JLR sales: Europe 10,376, North America: 10,330, China 9,314 and Others: 6,906. Total 36,926.

September sales in the UK are always very high so JLR will do well with that. It will be interesting to see what transpires with that in about a month's time.

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