11 August 2016

Serbia Sales - Brand / Jan-Jun 2016


The last few years have been tough economically here, but things seem to have turned a corner. Sales in Serbia are up 26.3%  year on year for the six months. Larger increases such as this can disguise who gained or lost market share. The beauty of the chart below is the percentage under the +/- is for market share movement. It shows where the genuine improvements are.

Clear market leader Škoda has gone from 17.3% of total sales for the year of 2015 to 13.9% so far. Renault was a big winner, going from 5.8 to 8.5% and jumping four places. Hyundai did even better. FAS (previously known as Zastava), a Fiat subsidiary and maker of Fiat cars for some reason is listed separately. Combined, Fiat would be the largest brand in the country.

This was the only country I am aware of in Europe that didn't sell Jaguar cars. A couple have been registered. Is that a sign of a change or just two private imports?


15 16 Make 2016 % +/-


1 1 Škoda 1,898 13.9% -20%
20% or

2 2 Fiat 1,284 9.4% 6%
More

3 3 VW 1,201 8.8% -1%


8 4 Renault 1,165 8.5% 47%
1% to 19%

6 5 Opel 983 7.2% 7%


7 6 Dacia 959 7.0% 10%
-19% to 0%

12 7 Hyundai 946 6.9% 181%


5 8 Ford 846 6.2% -12%
20% or

4 9 FAS 841 6.2% -24%
Less

9 10 Toyota 628 4.6% -4%


10 11 Kia 397 2.9% -29%


11 12 Audi 355 2.6% -11%


18 13 Peugeot 329 2.4% 37%


14 14 Citroën 293 2.1% 8%


15 15 BMW 252 1.8% -1%


17 16 Suzuki 229 1.7% -6%


16 17 Nissan 226 1.7% -10%


13 18 Mazda 215 1.6% -32%


19 19 Honda 130 1.0% -11%


20 20 Jeep 89 0.7% -38%


21 21 Land Rover 77 0.6% -1%


23 22 Volvo 56 0.4% 19%


23 23 Porsche 45 0.3% -5%


28 24 Seat 43 0.3% 173%


26 25 Alfa Romeo 42 0.3% 19%


22 26 Mitsubishi 35 0.3% -50%


27 27 Great Wall 26 0.2% -22%


25 28 MINI 20 0.1% -45%


28 29 Subaru 12 0.1% -24%


31 30 Infiniti 8 0.1% 16%


- 31 Jaguar 2 n/a




Total 13,632
26.3%


Data source: Vrele Gume.

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