22 August 2016

Mitsubishi SUV Production By Model : 1997-2014

This is one area of production that has worked well for the company. Mitsubishi have been strongly involved with SUVs for a long time and it was a good move. People want this sort of vehicle and profit margins in this area are good. One can only wonder how Mitsubishi Motors would have fared had they not got involved with the SUV segment when they did. There is a broad range of vehicles from the company to cover the market comprehensively. Since 1997, the share of production has gone from 17% to 40%.

The RVR was an MPV from 1991 until 2002 when the model run ended. When the model returned in 2009, it was a compact SUV! It's also now called the ASX. The Outlander started life as a medium sized crossover (also named the Airtrek), but the second generation became more SUV. The Pajero Sport (also Challenger and other names) was introduced in 1996, is based on a pick-up truck which is a cost effective way as it shares much with the donor vehicle.

The next current major SUV is the medium sized Pajero, which has been around since 1982. Production volumes have been very consistent over the years. The small SUV known as the Pajero iO came along in 1997 and finished in 2015. Mitsubishi also make a Jeep in tiny numbers, which is the same as the Willy's version and a vehicle I know nothing about otherwise.

Of those no longer made, the Pajero Mini is a Kei sized SUV that went from 1994 to 2012. Finally the Endeavour was a mid-sized SUV aimed at the North American market but it never achieved what was expected and was not replaced.


RVR Outland Pajero Sp Pajero Pajero iO Jeep Paj Mini Endeav Total %
ASR Airtrek Challeng Shogun Pinin Kix




Sh/Mo Sp Montero





97 - - 51,594 136,941 13,934 1,167 43,302 - 246,938 17
98 - - 71,562 95,675 54,411 717 48,791 - 271,156 20
99 - - 95,914 90,524 61,111 413 36,580 - 284,542 21
00 - - 92,475 138,315 43,409 622 24,895 - 299,716 22
01 - 21,245 78,337 91,700 25,949 820 16,590 - 234,641 19
02 - 68,431 69,001 112,161 21,639 322 12,672 10 284,236 21
03 - 77,331 34,258 90,929 20,509 591 17,141 48,987 289,746 24
04 - 60,817 30,515 79,152 22,805 566 10,307 19,448 223,610 21
05 - 76,647 24,373 69,142 9,412 581 10,445 22,403 213,003 18
06 - 119,091 22,825 75,933 8,624 435 9,436 18,097 254,441 21
07 - 183,217 25,480 112,103 9,805 420 9,279 13,465 353,769 26
08 - 140,497 28,745 57,903 8,280 435 17,033 2,316 255,209 24
09 6,915 104,379 44,103 48,055 10,440 534 11,195 5,401 231,022 27
10 134,004 131,261 60,103 66,569 10,110 562 9,165 6,444 418,218 39
11 145,608 103,368 74,938 61,603 10,380 765 9,681 8,607 414,950 40
12 150,111 110,726 99,318 42,170 10,530 534 5,862 - 419,251 37
13 160,805 133,862 101,040 57,781 9,060 532 - - 463,080 37
14 180,151 146,148 127,737 56,732 4,500 502 - - 515,770 40

Data source: Mitsubishi Motors

No comments: