14 July 2016

Romania Sales - Brand / Jan-Jun 2016


Sales were up 19% for June and 2.7% YTD. Understandably, local brand Dacia is the main selling make with just over a quarter of all passenger car sales. The negative point was that they had a third of sales in 2015, causing its share of the market to drop 20%.

Most car importers have had a good spell so far this year, with many exceeding 20% market share growth. Renault, Mercedes and BMW were high volume brands that did well.


15 16 Brand 2016 % +/-


1 1 Dacia 9,406 26.6% -20%
+20% or

2 2 Škoda 3,469 9.8% 6%
more

3 3 VW 3,025 8.6% -3%


4 4 Ford 2,733 7.7% 9%
+1 to +19%

5 5 Renault 2,584 7.3% 21%


9 6 Mercedes 1,599 4.5% 34%
-19 to 0%

6 7 Opel 1,579 4.5% 9%


11 8 BMW 1,317 3.7% 53%
-20% or

8 9 Hyundai 1,149 3.2% -4%
less

7 10 Toyota 1,135 3.2% -9%


13 11 Peugeot 952 2.7% 55%


14 12 Audi 814 2.3% 34%


12 13 Kia 784 2.2% 6%


10 14 Fiat 721 2.0% -23%


16 15 Suzuki 647 1.8% 31%


17 16 Mazda 630 1.8% 34%


18 17 Land Rover 520 1.5% 30%


15 18 Nissan 462 1.3% -22%


19 19 Honda 311 0.9% -5%


21 20 Citroën 296 0.8% 1%


20 21 Seat 212 0.6% -34%


22 22 Mitsubishi 199 0.6% -21%


24 23 Volvo 185 0.5% 32%


23 24 Jeep 179 0.5% 15%


25 25 Porsche 97 0.3% 9%


26 26 MINI 96 0.3% 14%


29 27 Lexus 81 0.2% 173%


28 28 Jaguar 62 0.2% 106%


27 29 smart 56 0.2% 44%


30 30 Subaru 29 0.1% 55%




Other 48





Total 35,377
2.7%


Data Source: Statistici DRPCIV.

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