07 July 2016

Land Rover Model Sales - Jan-Jun 2016

Land Rover had a solid 14% increase for 2016 YTD. The Discovery Sport is leading the way and now the biggest selling model within the range. The Evoque remains popular despite often stylish vehicles can soon go out of favour. Clearly it's more than just a pretty face.








Model 2016 Share 2015 Share +/-

Disc Sport 63,390 28% 24,892 12% 155%

Evoque 58,731 26% 58,470 29% 0%

RR Sport 44,823 19% 45,699 23% -2%

Range Rover 28,540 12% 31,108 15% -8%

Discovery 28,156 12% 26,820 13% 5%

Defender 6,256 3% 11,511 6% -46%

Freelander 9 0% 3,213 2% n/a

Total 229,905 201,713 14%

The regions are very much the same as 2015, with no variance worth mentioning.


Region 2016 Share 2015 Share +/-

Europe 104,086 45% 90,676 45% 15%

China 45,445 20% 41,090 20% 11%

Nth America 41,389 18% 35,711 18% 16%

Rest World 38,985 17% 34,236 17% 14%

Total 229,905
201,713
14%

Data source: Tata.

JLR Summary: Land Rover has grown with haste for some time and now is catching its breath. Of the combined sales with Jaguar in 2015 LR took 82.8% of the total. In the April to June quarter, that had dropped to 76%. Jaguar will in future take a much larger slice of the cake, as it should. The fact that Jag is moving into SUV territory will have no impact on LR as the products are positioned differently. Customers walking into a JLR dealership for a premium SUV need go nowhere else. Virtually all bases are covered.

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