04 July 2016

Italy Sales - Brand / Jan-Jun 2016


With sales up 11.9% for June and YTD 19.1%, things are picking up. It is still a long way from the best of years, but will be the 4th consecutive year of increase. Local hero Fiat managed to squeeze a 2% increase for market share over 2015, and accounts for over one in five sales.

Most of the top 16 lost ground on the market, although they all were able to increase sales due the upturn in volume. Nissan was the only brand in the top 23 to lose more than 10% share. Further down, Honda, Jaguar (again) and Infiniti posted impressive progress. Jaguar for example is up 300% in sales YTD and 107% in market share gain.


15 16 Brand 2016 % +/-


1 1 Fiat 223,029 21.4% 2%
+20% or

2 2 VW 78,083 7.5% -1%
more

3 3 Ford 72,441 7.0% 0%


4 4 Renault 70,280 6.7% 12%
+1 to +19%

5 5 Opel 54,305 5.2% -8%


6 6 Peugeot 54,194 5.2% -3%
-9 to 0%

7 7 Toyota 40,567 3.9% -6%


9 8 Lancia 39,224 3.8% 5%
-10% or

10 9 Audi 36,484 3.5% 1%
less

11 10 Citroën 35,332 3.4% -1%


12 11 Mercedes 35,305 3.4% 0%


8 12 Nissan 32,756 3.1% -14%


13 13 BMW 32,314 3.1% -2%


14 14 Hyundai 30,455 2.9% -3%


15 15 Dacia 28,582 2.7% -2%


16 16 Kia 25,359 2.4% -2%


18 17 Jeep/Dodge 22,142 2.1% 12%


17 18 Alfa Romeo 19,014 1.8% -6%


19 19 smart 18,067 1.7% 13%


20 20 MINI 13,485 1.3% -7%


21 21 Suzuki 11,662 1.1% -6%


23 22 Land Rover 11,270 1.1% 8%


24 23 Škoda 10,316 1.0% 2%


22 24 Volvo 9,404 0.9% -12%


25 25 Seat 8,408 0.8% -15%


26 26 Mazda 6,132 0.6% 25%


28 27 Honda 5,109 0.5% 60%


27 28 Porsche 2,797 0.3% -15%


30 29 Mitsubishi 2,471 0.2% -19%


29 30 DS 2,440 0.2% -20%


34 31 Jaguar 2,257 0.2% 107%


31 32 Lexus 2,091 0.2% -4%


32 33 Subaru 1,808 0.2% -12%


33 34 Ssangyong 1,572 0.2% 35%


37 35 Infiniti 816 0.1% 245%


35 36 Maserati 790 0.1% -12%


36 37 DR Motors 269 0.0% -8%


40 38 Ferrari 226 0.0% 37%


39 39 Mahindra 177 0.0% -11%


43 40 Lamborghini 66 0.0% 75%


42 41 Great Wall 41 0.0% -17%


38 42 Chevrolet 23 0.0% -90%




Others 291 0.0




Total 1,041,854 19.1%


Data source: UNRAE.

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