30 July 2016

Honda In Canada: Model Sales 2014-15

Seeing as Honda go to the trouble of releasing sales data by model for Canada, I thought it would be nice to reveal some facts on the subject.


In many ways Canada mirrors the US and for car companies it is one market. One difference for Honda is that while the US buys mainly Accords, north of the border the Civic is king. It accounts for a whopping 41.5% of all Honda sales, perhaps helped by being made there. Total sales were up 2%, but that represented a slight fall in market share.

Honda Canada Sales – Model
15 16 Model 2015 % +/-
2014 % +/-
1 1 Civic 64,950 41.5% -2%
66,057 43.2% 3%
2 2 CR-V 38,961 24.9% 3%
37,684 24.6% 9%
3 3 Accord 14,465 9.2% -15%
16,962 11.1% -1%
5 4 Odyssey 11,272 7.2% -2%
11,480 7.5% 12%
4 5 Fit 9,088 5.8% -23%
11,732 7.7% 23%
- 6 HR-V 8,959 5.7%


6 7 Pilot 8,230 5.3% 35%
6,113 4.0% -4%
8 8 Crosstour 294 0.2% -69%
962 0.6% -13%
7 9 Ridgeline 229 0.1% -87%
1,803 1.2% -15%
9 10 CR-Z 55 0.0% -45%
100 0.1% 39%


Total 156,503
2%
152,893
5%

The RDX crossover

Acura did better with an 8% increase. However, that didn't stop it from being overtaken by a fast improving Lexus. At least Infiniti is still well behind it. The RDX is the best selling vehicle, which if like me that means nothing is a compact crossover. The slightly larger MDX crossover is close behind and between them take over 60% of all sales.

Acura Canada Sales – Model
15 16 Model 2015 % +/-
2014 % +/-
1 1 RDX 7,380 35.1% 13%
6,557 33.6% 7%
2 2 MDX 5,814 27.7% -7%
6,272 32.1% 3%
3 3 TL/TLX 5,075 24.2% 45%
3,497 17.9% 47%
4 4 CSX/ILX 2,551 12.1% -7%
2,752 14.1% -14%
5 5 RL/RLX 182 0.9% -25%
243 1.2% 31%
7 6 ZDX 1 0.0% -83%
6 0.0% -88%
6 - TSX



206 1.1% -79%


Total 21,003
8%
19,533
3%

Summary: Honda overall is doing fine in Canada. The Honda brand is the third best selling nameplate and Acura 22nd. It probably achieves as well as can be expected for the former while the latter could do better.

Data source: Honda.

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