14 July 2016

France Sales - Brand / Jan-Jun 2016


Sales for June were only +0.8%, although YTD they were a more robust +8.3%. It doesn't look like 2016 will be a record year but won't be that far off it.

PSA and Renault core brands took 49.5% share so far this year and 52.5% for June. Including Dacia takes each each figure to 55.2% and 58.0% respectively. By including light commercial vehicles the percentage goes up a bit more.

Of the import brands, VW is at 7.0% share, down from its 2012 peak of 8.1%. Sales are about the same as last year but 7% has been shaved off its market share. Mercedes sales are up 6.6% so far but as it had a very strong finish to 2015, its share is well down 13%. It will need another strong finish to avoid slipping into minus territory.

Two marques going well from a low ranking are Jaguar and Infiniti, both benefiting from new models and widening their appeal with smaller offerings.


15 16 Brand 2016 % +/-


1 1 Renault 229,830 20.8% 4%
+20% or

2 2 Peugeot 187,011 17.0% -1%
more

3 3 Citroën 112,098 10.2% -3%


4 4 VW 76,831 7.0% -7%
+1 to +19%

5 5 Dacia 61,925 5.6% 11%


6 6 Ford 45,303 4.1% -2%
-19 to 0%

8 7 Toyota 40,067 3.6% -3%


9 8 Opel 39,524 3.6% 7%
-20% or

7 9 Nissan 38,833 3.5% -9%
less

12 10 Fiat 33,309 3.0% 6%


10 11 Audi 33,233 3.0% -2%


13 12 BMW 31,145 2.8% 1%


11 13 Mercedes 27,607 2.5% -13%


15 14 Kia 17,770 1.6% 6%


14 15 DS 17,003 1.5% -2%


16 16 Hyundai 14,333 1.3% 4%


17 17 MINI 13,260 1.2% 2%


19 18 Škoda 12,355 1.1% -1%


18 19 Seat 11,014 1.0% -13%


20 20 Suzuki 9,983 0.9% -6%


21 21 Volvo 8,224 0.7% 3%


22 22 Land Rover 5,667 0.5% 11%


23 23 Jeep 5,474 0.5% 11%


24 24 Mazda 5,345 0.5% 10%


26 25 Honda 4,621 0.4% 10%


25 26 smart 4,522 0.4% -3%


27 27 Alfa Romeo 3,328 0.3% -9%


28 28 Porsche 2,654 0.2% -7%


29 29 Lexus 2,458 0.2% -4%


31 30 Jaguar 1,798 0.2% 104%


34 31 Infiniti 1,690 0.2% 158%


30 32 Mitsubishi 1,408 0.1% -38%


33 33 Bolloré 542 0.0% -21%


37 34 Ssangyong 492 0.0% 35%


35 35 Subaru 472 0.0% -2%


36 36 Tesla 413 0.0% 1%


38 37 Maserati 270 0.0% -8%


32 38 Lancia 134 0.0% -84%


39 39 Ferrari 131 0.0% 14%




Others 365 0.0%





Total 1,102,442



Data source: CCFA.

No comments: