30 June 2016

Ford UK Sales By Model : 2005-15

The Kuga is selling well in the UK

In the final in the series, Ford has stopped the slide in market share (now 13%). This revolves around the Fiesta, which in 2015 accounted for 40% of all Ford cars sold in the UK. 84,000 to 133,000 were sold in 2015. The Focus fell from 36 to 25% of total Ford cars and 124,000 to 84,000 sales. The mirror image between these in change of fortunes is remarkably close.

The Kuga now has established itself as a popular model in the range. The Mondeo has fallen from 17 to 6% of Ford cars, quite a drop. Ford sell eleven models categorised as passenger cars so the 'Others' figure has increased. In 1965, sales were based on four models. We want more variety and many more segments exist today.

Ford seems likely to reain the best selling brand in the UK for the foreseeable future. It doesn't take the same market share as it once did and no brand ever will, again. Those days are over. Much more choice will guarantee that.

Yr Fiesta Focus Kuga Mondeo C-Max Other Total
05 84 24 124 36

58 17 21 6 61 18 348 14
06 104 30 119 35

48 14 19 5 55 16 344 15
07 103 29 118 34

48 14 20 6 60 17 349 15
08 95 29 102 31 4 1 44 14 22 7 56 17 323 15
09 117 37 94 30 10 3 34 11 9 3 52 16 316 16
10 103 37 78 28 12 4 30 11 8 3 50 18 280 14
11 96 36 82 31 11 4 20 8 19 7 38 14 266 14
12 109 39 83 29 11 4 22 8 17 7 41 15 282 14
13 122 39 87 28 14 4 16 5 20 6 51 16 311 14
14 131 40 85 26 24 7 14 4 18 6 53 16 327 13
15 133 40 84 25 33 10 20 6 16 5 48 14 335 13

Data source: SMMT.

For the first in the series: 1965-74.

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