25 June 2016

Ford NZ Car Sales By Model: 2014 - 2016 Jan-May


There was a time that the LTSA would provide data for sales by model in NZ. They were late in providing it for 2014 so I asked by email when it could be expected. I was told soon, but then the story changed to they were changing how they did it. In reality that meant no data about models anymore. Nothing.

By scratching around I have picked up some data for the bigger selling brands, Ford being one. I haven't asked Ford NZ for data as I just don't see that going too far. The list below isn't necessarily the top models, but generally is the best selling.

The 2016 figure is not a full year as you would expect. The new Mustang is so far doing very well. So are total sales of 8.4% of the NZ market. That will probably drop slightly by year's end but it should end up being an improvement on 2015's 6.4%.

It should be noted that these figures exclude pick up trucks, which are classified as commercial vehicles. Ford's best seller is the Ranger pick up, over 3,000 already sold this year and well ahead of any car it sells.

Rk Model 2014 % Model 2015 % Model 2016 %
1 Focus 1,832 26.3 Kuga 1,199 19.7 Focus 601 18.5
2 Kuga 1,330 19.1 Focus 1,037 17.1 Mondeo 523 16.1
3 Territory 1,018 14.6 Mondeo 958 15.8 Mustang 513 15.8
4 Fiesta 970 13.9 Territory 936 15.4 Kuga 494 15.2
5 Ecosport 386 5.5 Mustang 76 1.3 Territory 359 11.0
6





Everest 236 7.3

Other 1,439 20.6 Other 1,865 30.7 Other 525 16.1

Total 6,975 7.7 Total 6,071 6.4 Total 3,251 8.4

For Ford NZ 2001-11, please click here.

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