09 May 2016

Yorkshire & Humberside England Car Sales By Brand : 2015

This is the 6th most populous of all the nine regions in England, with just under 5.3 million. or 10.0% of the England total. Average earnings are also 6th highest in England at £25,000 (average £27,500).

7.9% of cars sold in the UK are sold here and the increase for 2015 of 3.9% was short of the national average of 6.3%. Population density is less than average at 343 (407 national average).

Winners: BMW takes the prize here taking 12.9% of sales (national average 6.4%) and being the best selling brand (nationally 4th). MINI took 3.8% (2.4%) and 9th ranking (17th). Not many others did that well although Land Rover secured 3.0 (2.5%) and Volvo 2.1 (1.6%) showed this is an area for premium brands. Mercedes had a strong increase.

Losers: There were many including Vauxhall, which only took 8.3% (10.2%), Nissan 4.4% (5.8%), Renault 1.7% (2.9%) and 22nd (13th). Peugeot had 3.2% (4.0%) and Fiat 1.8% (2.5%).

It's unusual that while overall sales were lower than average for the country, premium marques did well. This would indicate a contrast of living standards in this region.


14 15 Make 2015 % +/-

2 1 BMW 22,555 12.5 7%
+20 or more

1 2 Ford 19,948 11.1 -12%


3 3 Vauxhall 15,019 8.3 -7%
0 to +19

4 4 Volkswagen 14,869 8.2 -2%


5 5 Audi 11,046 6.1 0%
-1 to -19

6 6 Mercedes 9,373 5.2 29%


7 7 Nissan 7,950 4.4 14%


8 8 Toyota 7,115 3.9 3%


9 9 MINI 6,868 3.8 2%


10 10 Peugeot 5,717 3.2 -13%


11 11 Kia 5,524 3.1 -7%


12 12 Škoda 5,377 3.0 -9%


14 13 Land Rover 5,368 3.0 4%


15 14 Hyundai 4,590 2.5 1%


13 15 Citroën 4,510 2.5 -19%


16 16 Seat 3,874 2.1 -11%


17 17 Suzuki 3,857 2.1 -5%


19 18 Volvo 3,727 2.1 5%


20 19 Honda 3,386 1.9 -1%


18 20 Fiat 3,324 1.8 -17%


22 21 Mazda 3,225 1.8 15%


21 22 Renault 3,058 1.7 9%


23 23 Dacia 1,689 0.9 2%


24 24 Jaguar 1,523 0.8 25%


25 25 Mitsubishi 1,424 0.8 32%


26 26 Lexus 857 0.5 7%


27 27 Porsche 837 0.5 32%


29 28 Jeep 758 0.4 188%



29 DS 500 0.3 n/a


30 30 smart 491 0.3 184%




Others 2,150 1.2





Total 180,509




Data source: DTI.

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