17 May 2016

VW Brand Regional Sales : 2013-15


Data provided by VW Group has just a rounded total and percentages for each region. I have then used that to obtain a sales figure. Below are charts for VW car and LCV divisions.

VW Car
Region 2015 Shr +/-
2014 Shr +/-
2013 Shr
Asia / Pacific 2,836,000 48.7% -5%
2,974,000 49.4% 9%
2,728,720 46.0%
Europe/Other 1,933,000 33.2% 2%
1,897,000 31.5% 2%
1,868,580 31.5%
North Amer 594,000 10.2% 1%
587,000 9.7% -5%
616,928 10.4%
South Amer 386,000 7.9% -32%
565,000 9.4% -21%
717,772 12.1%
Total 5,748,000
-5%
6,023,000
2%
5,932,000

VW is most popular in the Asia region, notably China. Nearly half of all sales are found in the Asia / Pacific region. As expected Europe is a major contributor to sales with about a third of the total. North America - which seems to include Mexico - about 10%. The problem area of late is South America, with double digit decreases in numbers and as a consequence, a diminishing share of the total.

Summary: Sales were down for 2015 after years of increase, mainly due to South America but also Asia. 2016 promises no real growth but perhaps consolidation. 

VW LCV
Region 2015 Shr +/-
2014 Shr +/-
2013 Shr
Europe/Other 365,488 72.2% -3%
377,268 69.5% 5%
361,008 65.4%
South Amer 112,463 22.2% -18%
137,544 25.3% -14%
160,632 29.1%
Asia / Pacific 21,550 4.3% -5%
22,797 4.2% 12%
20,424 3.7%
North Amer 6,896 1.4% 19%
5,811 1.1% -42%
9,936 1.8%
Total 506,000
-7%
543,000
-2%
552,000

With light commercial vehicles, another year of reduced sales. South America is 4th for cars but 2nd in LCVs and this has been a major factor in the downturn.  

Summary: This is an area that isn't that critical for the company but those losses in South America must be a source of disappointment. Europe accounts for 7 out of 10 sales.

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