03 May 2016

Škoda Production 2014/15


1991 was the year VW took a share in Škoda. It made just 107,500 vehicles in that year, virtually all the Favorit car and Forman wagon plus a few pick-up light commercials. The arrival of the Felicia helped from 1992, but the Octavia's introduction pushed production past 400,000 in 1998.

The Fabia replaced the Felicia but things meandered along at this time. The Superb (2002) and Roomster (2006) did little but the improving Octavia and solid Fabia did. They got Škoda past the half million cars 2006 and 600,000 in 2007.

By 2010 the Superb was doing well and the new Yeti catapulted production to nearly 800,000. 2011 saw the 900,000 unit figure arrive and 1,000,000 in 2014, helped by the Rapid and Citigo. 2015 showed a slight drop in volume. 


Model 2015 % +/-
2014 % +/-

Octavia 425,629 41.0% 7%
397,433 37.9% 11%

Fabia 195,349 18.8% 20%
162,954 15.5% -17%

Rapid 189,187 18.2% -17%
228,175 21.7% 84%

Yeti 89,890 8.7% -16%
107,084 10.2% 27%

Superb 84,550 8.2% 3%
82,079 7.8% -15%

Citigo 41,280 4.0% -2%
41,974 4.0% -2%

Roomster 11,166 1.1% -63%
29,983 2.9% -5%

Total 1,037,051
-1%
1,049,682
13%

Data source: VW Group.

Škoda now plans to do what everyone else is doing successfully, build more SUVs. Realistically it has gone as far as it can with cars but lags behind in that growing sector. SUVs will also boost profits. 

The other area of note is its lack of a global presence. To develop that would take time and for now at least not a priority, it seems. About 30% of Škoda cars are sold in Asia and the rest in Europe and a few other small markets.  

Since 1991, Škoda has come a long way. Back in 2014 the goal was to hit 1.5 million cars by 2018 but that has now been set for 2020. Still an ambitious target, one that will depend on future events.

No comments: