Production was up 16% in 2015, with the Macan SUV becoming the most prolific model. SUV production was up from 61.7% of the total volume to 70.7%. That's obviously the highest percentage ever. For a car marque that is thought of as a sports car maker, that is quite a shift in direction. True sports cars now represent less than a quarter of sales, another first.
Porsche make more money per car sold than any other car brand, at 15%. They are determined to hold to that percentage, even at the expense of volume, which may be happening in 2016.
Data source: VW Group.