06 May 2016

Porsche Production 2014/15


Production was up 16% in 2015, with the Macan SUV becoming the most prolific model. SUV production was up from 61.7% of the total volume to 70.7%. That's obviously the highest percentage ever. For a car marque that is thought of as a sports car maker, that is quite a shift in direction. True sports cars now represent less than a quarter of sales, another first.

Porsche make more money per car sold than any other car brand, at 15%. They are determined to hold to that percentage, even at the expense of volume, which may be happening in 2016.


Model 2015 % +/-
2014 % +/-

Macan 86,016 36.7% 45%
59,363 29.2% n/a

Cayenne 79,700 34.0% 21%
66,005 32.5% -19%

911 31,373 13.4% -1%
31,590 15.6% 6%

Boxster/Cayman 21,978 9.4% -5%
23,211 11.4% -20%

Panamera 15,055 6.4% -33%
22,383 11.0% -10%

918 Spyder 375 0.2% -31%
545 0.3% n/a

Total 234,497
16%
203,097
23%

Data source: VW Group.

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