15 May 2016

Mazda Global Sales By Model & Nation : 2014/15


I was a bit slow with this data the split year seemed to throw me. I thought I had already done it. Anyway, it covers April to March. Sales were up 8% for cars and 6% if you include light commercial vehicles, the latter had a poor year.

Just over a third of car sales were chalked up by the Mazda3. Add the CX-5 and there's 60%. Four models for this period did virtually all of the volume but the CX-3 should add a 5th strong selling model for next year.


10 11 12 13 14 Model 2014/15 % +/-

1 1 1 1 1 3 437,578 34.2% 25%

- 7 2 2 2 CX-5 355,873 27.8% 12%

2 2 3 3 3 6 227,811 17.8% -11%

3 3 4 4 4 2 144,626 11.0% 9%

4 5 5 5 5 5 40,276 3.2% -23%

6 6 6 6 6 CX-9 34,940 2.7% -5%

7 8 8 7 7 MX-5 11,875 0.9% -12%

- - - - 8 CX-3 8,900 0.7% new

8 10 9 9 9 Biante 7,252 0.6% -39%

9 9 9 10 9 8 4,717 0.4% -33%

5 4 7 11 11 CX-7 2,661 0.2% 90%

? ? 11 10 12 Verisa 1,446 0.1% -64%






Total 1,277,955
8%






BT-50 52,650 -20%






Bongo 9,377 -11%






Incl CV 1,339,982
6%

If you look at nations, the Top 10 car and LCV combined is interesting. Home market Japan accounts for just 1 in 6 sales. I'm picking that's the lowest ever.



12 13 14 Nation 2014/15 % +/-


1 1 1 USA 305,788 22.8% 8%


2 2 2 Japan 224,540 16.8% -8%


3 3 3 China 214,621 16.0% 9%


4 4 4 Australia 101,199 7.6% -3%


6 5 5 Canada 71,582 5.3% 3%


8 6 6 Germany 51,442 3.8% 8%


7 7 7 Russia 46,349 3.5% 5%


10 9 8 Mexico 45,366 3.4% 31%


9 10 9 UK 40,017 3.0% 16%


5 8 10 Thailand 34,490 2.6% -19%





Others 204,588 15.3% 27%

Data source: Mazda. 

Summary: Another sound year and 2015/16 should be stronger still. It lacks size for a car manufacturer but with Toyota now having a small share in the company, you would think Mazda will benefit from getting technology it couldn't otherwise afford to develop itself.

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