29 May 2016

Land Rover Sales USA By Model: 2001-2015

A big country requires a big car

The USA is a key market for Land Rover. Not only in the last 15 years, over 627,000 units have been sold there, they are also larger models. While the Range Rover Sport (RRS), Range Rover and Discovery have all sold just over 160,000 each in this period, the Freelander only managed 69,000 units. It's replacement, the Discovery Sport (DS) is separated here but if added nearly 77,000 sales.

The RRS hit the ground running and has been the best selling model since 2006. 2015 was a record for the RRS as too the Range Rover. The Evoque has done well but cannot quite match those two biggest selling models. The DS will do better than the outgoing Freelander due to its larger size. The Discovery is a solid selling model, but didn't do so well for some years. It had a good 2015 however.

If you look at the 'Total' column, yellow is under 30,000, blue 30-49,000, pink 50-69,000 and green 70,000+. From that it is plain the last three years have been stellar for LR USA. A full year of DS sales should make 2016 another successful year.

Yr RR Sp R Rov Evoque Dis Sp Disco Freel Total
2001 - 5,770 - - 20,100 1,330 27,200
2002 - 8,550 - - 17,420 15,020 40,990
2003 - 12,090 - - 17,420 9,530 39,040
2004 - 13,540 - - 16,530 5,430 35,500
2005 10,440 13,430 - - 20,160 2,140 46,170
2006 18,760 12,040 - - 16,930 40 47,770
2007 16,990 12,320 - - 11,040 9,200 49,550
2008 11,680 8,150 - - 3,860 5,520 29,210
2009 11,360 7,310 - - 3,200 4,430 26,300
2010 12,350 8,750 - - 7,120 3,650 31,870
2011 15,330 9,760 2,250 - 7,980 2,780 38,100
2012 16,490 7,840 8,900 - 7,320 3,110 43,660
2013 15,980 12,220 11,400 - 7,090 3,320 50,010
2014 17,900 12,830 12,440 - 4,680 3,620 51,470
2015 21,460 17,820 14,580 7,610 9,030 80 70,580
Tot 168,740 162,420 49,570 7,610 169,880 69,200 627,420

For an earlier series, simply click on the dates: 

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