24 April 2016

South East England Car Sales By Brand : 2015

This is the most populous of all the regions in England, with over 8.6 million. or 16.3% of the England total. Population density is 452 people per square kilometer (England 406). Medium earnings are the second highest in England at £28,600 (average £27,500). The relative affluence means it takes nearly 23.5% of sales, a fair amount over its population percentage.

The BMW MINI is built in the region, just north of London at Oxford, Oxfordshire. To the south there is also Mclaren and Rolls Royce factories, neither feature on the list below.

Winners: VW was the best selling brand here (the only region in England where it is) and with an increased share at that. Ford did well too but made no ground on the leader and its share is still below the national average. Audi took an 8.3% share (6.3% nationally) while Mercedes secured 8.0% (5.5%). Toyota 4.8% (3.7%) and 6th (9th) with Hyundai claiming 4.8% (3.3%).

Losers: Vauxhall only claimed 8.9% (10.2%) and BMW 4.5% (6.4%) and 7th (4th). Peugeot 2.9% (4.0%) Citroën 2.3% (3.0%) and Suzuki .08% (1.3%) also did poorly.

Further down, Mitsubishi, smart and Jeep had big increases.


14 15 Make 2015 % +/-


2 1 Volkswagen 60,617 11.3 7%
+20 or more

3 2 Ford 54,766 10.2 7%


1 3 Vauxhall 47,942 8.9 -18%
0 to +19

4 4 Audi 44,508 8.3 -5%


5 5 Mercedes 42,687 8.0 1%
-1 to -19

6 6 Toyota 25,732 4.8 -6%


8 7 Hyundai 25,678 4.8 21%
-20 or less

7 8 BMW 24,009 4.5 -7%


9 9 Nissan 22,069 4.1 13%


10 10 Škoda 20,040 3.7 8%


13 11 Land Rover 16,192 3.0 13%


11 12 Peugeot 15,617 2.9 -14%


12 13 Seat 14,158 2.6 -15%


15 14 Kia 13,286 2.5 0%


14 15 Citroën 12,097 2.3 -14%


19 16 Fiat 11,538 2.2 17%


16 17 Renault 11,242 2.1 -7%


18 18 MINI 10,562 2.0 4%


17 19 Honda 9,472 1.8 -16%


20 20 Volvo 9,247 1.7 0%


21 21 Mazda 8,260 1.5 22%


22 22 Jaguar 5,645 1.1 -3%


23 23 Suzuki 4,465 0.8 -16%


24 24 Lexus 4,265 0.8 2%


27 25 Mitsubishi 3,615 0.7 73%


26 26 Porsche 3,046 0.6 22%


25 27 Dacia 2,960 0.6 -22%


29 28 Jeep 2,857 0.5 124%


30 29 smart 1,826 0.3 103%



30 DS 1,097 0.2 n/a



Others 6,375 1.2




Total 535,870




Data source: DTI.

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