02 April 2016

Iceland Sales - Brand / Jan-Mar 2016


Sales in Iceland were up 57.5% for the first three months of 2016 over 2015. The '2016' column reveals sales for Jan-Mar 2016, the '%' column shows market share for 2016. However, the '+/-' column shows increase or decrease as a percentage, based on the first three months of 2016 compared to the whole of 2015. So a plus or minus result isn't necessarily saying sales went up or down, but whether they gained or lost against the market as a whole.

The key to the right shows by colour how brands did in market share movement. Toyota slightly increased its share, while Kia and especially VW lost ground. Nissan and Mazda have had a good start to the year, while Land Rover was the marque that increased the most.


15 16 Make 2016 % +/-

1 1 Toyota 612 17.0 1%
+20 or more

3 2 Kia 298 8.3 -14%


2 3 VW 272 7.5 -22%
0 to +19

6 4 Hyundai 249 6.9 19%


7 5 Nissan 244 6.8 32%
-1 to -19

10 6 Mazda 203 5.6 44%


4 7 Škoda 177 4.9 -31%
-20 or less

9 7 Renault 177 4.9 17%


8 9 Ford 147 4.1 -12%


22 10 Land Rover 135 3.7 207%


12 11 Chevrolet 131 3.6 22%


13 11 Honda 131 3.6 48%


5 13 Suzuki 112 3.1 -47%


18 14 Volvo 82 2.3 39%


14 15 Mercedes 79 2.2 -6%


17 16 Mitsubishi 73 2.0 -3%


20 17 Peugeot 68 1.9 26%


11 18 Opel 67 1.9 -40%


15 19 Subaru 63 1.7 -19%


16 20 Dacia 58 1.6 -24%


19 21 Citroën 56 1.6 1%


23 22 BMW 51 1.4 73%


21 23 Audi 36 1.0 -21%


25 24 Lexus 26 0.7 111%


29 25 Ssangyong 17 0.5 201%


24 26 Porsche 14 0.4 -27%


26 27 Chrysler 13 0.4 41%




Other 14






Total 3,605



Data source: Samgongustofa.

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