13 February 2016

Thailand Vehicle Sales By Brand : 2015

How Thai consumers are presented with Toyota products

Vehicle sales boomed a few years back and in 2012 they peaked at about 1.5 million. They have gone backwards each year since. Sales for 2015 were down 9.3%. As is the case with virtually all of Asia, import tariffs mean that unless you make vehicles in Thailand, they won't be able to compete.

Around the turn of the decade, Toyota had over 40% share but that has been eroded to about a third now. Still a commanding position though. Isuzu does very well also and between them they took over half of all vehicle sales.


11 12 13 14 15 Nation 2015 % +/-

1 1 1 1 1 Toyota 265,171 33.2% -18.8%

2 2 3 2 2 Isuzu 144,295 18.0% -10.0%

3 3 2 3 3 Honda 112,178 14.0% 5.3%

5 4 4 4 4 Mitsubishi 59,820 7.5% -4.9%

4 5 5 5 5 Nissan 51,193 6.4% -13.6%

6 7 7 7 6 Mazda 39,471 4.9% 15.0%

8 8 8 6 7 Ford 36,465 4.6% -4.3%

10 9 9 9 8 Suzuki 21,285 2.7% 5.5%

7 6 6 8 9 Chevrolet 17,456 2.2% -32.3%

14 11 11 11 10 Mercedes 12,841 1.6% 11.4%

9 10 10 10 11 Hino 11,632 1.5% -0.9%

15 12 12 12 12 BMW 8,768 1.1% 4.6%

13 13 13 13 13 Hyundai 4,227 0.5% 4.1%

- - - 24 14 MG 3,779 0.5% n/a

29 28 16 15 15 Subaru 2,641 0.3% 34.3%

16 16 15 14 16 Volvo 1,795 0.2% -20.6%

21 18 18 18 17 Fuso 1,250 0.2% 19.0%

12 14 14 17 18 Tata 1,144 0.1% -29.9%

17 17 17 16 19 DFM 1,103 0.1% -40.2%

22 21 20 20 20 Lexus 834 0.1% 46.3%

19 19 19 19 21 Kia 636 0.1% -9.4%

20 20 22 21 22 VW 420 0.1% -11.8%

25 23 23 23 23 Scania 292 0.0% -30.3%

11 15 21 22 24 Proton 198
-57.5%

23 22 24 25 25 WuLing 157
-14.7%

26 25 25 27 26 Ssangyong 150
32.7%

- - - - 27 Maxus 85
n/a

28 26 26 28 28 Peugeot 71
-27.6%

35 29 ? 26 29 Land Rover 63
-53.3%

38 39 31 36 30 Lamborghini 34
78.9%

27 27 27 30 31 Citroën 28
-12.5%

33 33 ? 29 32 Jaguar 27
-25.0%

42 38 31 30 33 Ferrari 26
-18.8%

34 36 29 35 34 Daewoo 19
-20.8%

41 37 33 36 35 Mitsuoka 19
0.0%

36 30 30 38 36 Škoda 18
28.6%

45 42 35 30 37 Maserati 17
-46.9%

- - 37 34 38 Changan 16
-40.7%

- - - 39 39 Mclaren 7
40.0%

43 43 34 41 40 Lotus 1
0.0%






Total 799,632 -9.3%

Data source: Toyota Thailand.

Isuzu use an aspirational message to woo buyers

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