14 February 2016

Subaru Global Sales By Model & Nation : 2015


Subaru passed the 900,000 mark for the first time ever (well since 1991 where my records go back to) and I am confident it is a record. It's based around three models, each of which increased in sales. A 10.4% increase was a good result.

Models: First up the compact crossover Forester, which jumped to the best selling model in the range for the first time since 2009. Then comes the Legacy/Levorg model mid-sized car and wagon and selling in the same numbers as the Forster. The third is the compact Impreza which includes the WRX variant.

Then making up the numbers starts with what Subaru calls "Mini', or I assume Kei car(s). The BRZ sports car, Exiga mid-sized crossover and similar Tribeca model. OEM stands for car(s) made for Subaru I believe.


11 12 13 14 15 Model 2015 % +/-

2 2 3 2 1 Forester 290,752 31.9% 8.6%

1 1 2 3 2 Legacy/Lev 290,195 31.9% 43.9%

3 3 1 1 3 Impreza 281,361 30.9% 3.5%

4 4 4 4 4 Mini 34,876 3.8% -37.1%

- 7 5 5 5 BRZ 9,804 1.1% -48.9%

5 5 6 6 6 Exiga 1,937 0.2% -49.7%

6 6 7 7 7 Tribeca 64 0.0% -97.5%






OEM 1,262 0.1% -40.3%






Others 444 -25.8%






Total 910,695
10.4%

Regions: North America accounts for over 60% of all sales, a record percentage and sales volume. This is a brand they 'get'. The home nation only sells just over 1 in 6 Subaru cars and it's 2nd lowest volume in a long time. Certainly its lowest ever percentage. China had its 2nd best sales ever, while Europeans clearly don't 'get' the brand, having one of its poorest results in a long time. Australia and the Rest had average returns.  


11 12 13 14 15 Nation 2015 % +/-

1 1 1 1 1 Nth America 570,069 62.6% 19.3%

2 2 2 2 2 Japan 162,752 17.9% -10.4%

3 4 4 4 3 China 53,821 5.9% 20.1%

4 3 3 3 4 Europe 47,289 5.2% 0.5%

5 5 5 5 5 Australia 38,889 4.3% -1.6%

6 6 6 6 6 Rest 37,875 4.2% 10.4%






Total 910,695
10.4%

Summary: One would have to say a good year all round for the brand. If there is one concern for me it would be the increasing reliance on North America. It has the potential of being too many eggs in one basket. It was only back in 2009 that NA overtook Japan in sales and the gap has since grown quickly. As long as NA keeps buying, then all is well. A high level of factory use is helpful as well, not to mention Toyota as an investor.  

2 comments:

Diana Hayes said...

When someone asks me what kind of car to buy, new or used, my answer is always the same. Get a Subaru! These cars are built to last, and even if you buy new, long after you make your last car payment you will be driving a car that will retain a ton of value and be easy to sell.

RayCee Smith said...

Hi Diana, You are very keen on the brand. Do you work for a Subaru dealer?