|The new SEAT Ateca SUV|
SEAT has been a problem child for VW Group. Profit has been elusive and perhaps at times the definition of what the marque represents has been uncertain. For a brand that isn't that large, it needs to offer a point of difference to other makes. I know that VW wanted to buy Alfa Romeo not that long back, but why cannot SEAT be that for the VW group?
An SUV model is about to be introduced, the Ateca and you cannot be a serious car maker at any level without an SUV or crossover type of vehicle. The name sounds very similar to the SEAT Altea, so I'm surprised with the choice of moniker. SEAT has a goal of something like 60,000 sales in Europe for the Ateca.
Regarding some models for 2015, sales of the León went up by 4.4% (160,900) and was once again the brand’s top-selling car. The Ibiza accounted for 153,600 delivered vehicles (+2.4%). Meanwhile, the Alhambra posted the highest increase (+17.2%) and achieved the second best sales result in its history (27,000).
Below there are sales for the last six years in various countries. It doesn't cover every country as I don't have 2015 for every place and unless I had a 2015 figure, I didn't include it at all. In many a few sales will be missing as they will fall under light commercial sales, depending on how that is defined from place to place. The 'Rk' is the placing SEAT achieved in the nation for 2015.
Summary: No doubt the Ateca SUV will be a success for SEAT and maybe even help the brand to become profitable. It seems to need a more clearly defined identity from my perspective. In most markets above you can see that SEAT relies too heavily on Europe, and even there needs to start cracking the Top 10 more often.
|The SEAT León gets photographed everywhere, just like a Hollywood actress|