06 February 2016

Land Rover Car Sales By Nation : 2015


China didn't deliver as it has in the past, the thousands of cars ruined in an explosion cost Land Rover financially and in sales. For all that, the UK didn't quite take back the top nation mantle. The USA had a great year and it only the Defender model (not sold in the USA) that kept the UK ahead.

Germany had a strong sales surge as did Australia. Russia imploded and only just held off France. Korea had another outstanding year. The Middle east is missing as I decided not to do what what I have done of late and estimate. Nearly 94% of global sales are listed.


11 12 13 14 15 Nation 2015 % +/-

3 1 1 1 1 China 80,484 20.0% -19.0%

1 2 2 2 2 UK 76,840 19.1% 19.1%

2 3 3 3 3 USA 70,582 17.5% 37.1%

6 6 5 6 4 Germany 20,200 5.0% 21.0%

5 5 6 5 5 Italy 15,842 3.9% 5.9%

8 9 8 7 6 Australia 11,885 2.9% 17.6%

4 4 4 4 7 Russia 11,605 2.9% -45.1%

9 7 9 9 8 France 11,437 2.8% 33.2%

11 11 11 10 9 Spain 9,228 2.3% 16.8%

7 8 7 8 10 Brazil 8,814 2.2% -6.1%

12 13 12 11 11 Canada 7,720 1.9% 22.9%

18 18 17 15 12 Korea 7,171 1.8% 53.4%

13 12 13 13 13 Belgium 5,900 1.5% 17.9%

10 10 10 12 14 RSA 5,848 1.5% -6.7%

16 14 15 16 15 Switzerland 4,774 1.2% 25.1%

17 17 18 18 16 India 4,112 1.0% 35.8%

21 19 16 17 17 Japan 3,105 0.8% -0.7%

19 16 19 19 18 Austria 2,150 0.5% -2.1%

29 26 29 26 19 Ireland 1,760 0.4% 38.1%

14 20 26 27 20 Turkey 1,577 0.4% 30.7%

20 21 22 22 21 Netherlands 1,557 0.4% -2.1%

28 27 24 21 22 Mexico 1,346 0.3% -17.4%

26 30 31 28 23 Sweden 1,081 0.3% -1.7%

33 40 39 30 24 NZ 1,033 0.3% 16.7%

27 32 35 34 25 Poland 967 0.2% 20.4%

36 31 33 31 26 Romania 922 0.2% 7.5%

31 33 30 33 27 Czech Rep 905 0.2% 11.7%

37 29 32 36 28 Luxembourg 818 0.2% 3.9%

39 37 40 42 29 Hong Kong 778 0.2% 56.9%

40 39 41 39 30 Portugal 775 0.2% 32.3%

32 28 34 35 31 Norway 685 0.2% -14.4%

45 34 28 32 32 Malaysia 659 0.2% -21.9%

22 22 20 29 33 Ukraine 614 0.2% -40.2%

30 36 36 38 34 Chile 473 0.1% -21.9%

42 41 44 48 35 Singapore 401 0.1% 30.2%

50 47 43 40 36 Colombia 373 0.1% -32.5%

24 45 37 37 37 Pakistan 371 0.1% -49.0%

48 42 53 55 38 Finland 308 0.1% 35.7%

56 51 64 47 39 Cyprus 288 0.1% -9.1%

46 46 50 50 40 Slovakia 276 0.1% -1.1%




51 41 Panama 221
-15.3%

66 56 60 62 42 Estonia 197
57.6%

47 48 55 56 43 Israel 188
-6.5%

67 59 62 61 44 Iceland 171
35.7%

70 63 66 64 45 Hungary 151
41.1%

52 58 57 59 46 Denmark 139
-0.7%

60 62 56 65 47 Moldova 125
23.8%

59 61 67 67 48 Serbia 124 69.9%

74 72 65 72 49 Croatia 75
120.6%

73 73 72 69 50 Mauritius 69
60.5%

57 52 42 63 51 Argentina 54
-56.5%

70 69 71 71 52 Liechtenstein 41
2.5%

62 54 68 68 53 Slovenia 38
-13.6%

72 75 75 74 54 Greece 36
28.6%

78 76 - 75 55 Uruguay 32
190.9%






Others 25,754 6.4%






Sales 403,079
5.8%

Data source: Various and thanks to them.

Summary: There is talk of sales in the US cooling so economic factors and capacity will determine the year. A production plant opening in Brazil will help. The Defender has finished and while not a big selling model, it will have some effect on total sales. Land Rover will have another increase in 2016 but with a stable model range, it should be modest.

No comments:

Post a Comment