06 February 2016

Jaguar Car Sales By Nation : 2015

Nearly 95% of all Jaguar sales are accounted for here. The Middle East is the main omission. Sales were up only 3% but - with the XE only arriving at year's end and the heavily revised XF coming on stream early 2016 - it wasn't surprising.

A big change for 2015 was a 30% increase in the UK and a 35% drop in China. An explosion in China did wipe out quite a few cars but that didn't make any difference to the change of status. As a side point, I wonder if Jaguar could be compensated for whomever was responsible for the vehicle carnage? Just kidding. No court in China would ever rule in favour of a foreign company, ever.

The USA nearly went 2nd but for the fact it still waits for the XE model. After the big three, sales drop somewhat. Germany is solid at 4th although Korea is steaming along at 5th. Spain, Italy, France and Belgium all joined single digit rankings thanks to the XE. Russia economic woes didn't help there and South Africa (RSA) is also struggling a bit. Although Brazil's economy isn't good, Jaguar still managed a good performance. (The list below is colour coded by region).


11 12 13 14 15 Nation 2015 % +/-

1 1 2 2 1 UK 23,954 28.5% 30.2%

3 3 3 1 2 China 14,782 17.6% -34.7%

2 2 1 3 3 USA 14,466 17.2% -8.3%

4 4 4 4 4 Germany 4,987 5.9% 17.9%

8 7 5 5 5 Korea 2,804 3.3% 41.0%

10 11 13 11 6 Spain 1,742 2.1% 80.3%

5 6 11 10 7 Italy 1,651 2.0% 65.9%

9 10 14 14 8 France 1,530 1.8% 114.0%

13 12 15 13 9 Belgium 1,403 1.7% 52.5%

7 8 10 9 10 Japan 1,349 1.6% 25.7%

11 14 7 7 11 Canada 1,296 1.5% -11.2%

12 13 8 8 12 Australia 1,292 1.5% 10.7%

15 16 12 16 13 Switzerland 980 1.2% 57.6%

6 5 6 6 14 Russia 972 1.2% -40.3%

19 20 20 18 15 Netherlands 908 1.1% 136.5%

14 9 9 12 16 RSA 758 0.9% -20.5%

31 39 22 19 17 Brazil 513 0.6% 34.6%

20 21 21 22 18 Austria 407 0.5% 53.6%

17 19 17 21 19 Singapore 386 0.5% 13.2%

23 35 33 37 20 Turkey 336 0.4% 546.2%

26 29 25 27 21 Portugal 310 0.4% 84.5%

27 23 28 23 22 Ireland 268 0.3% 41.1%

24 25 25 25 23 Poland 267 0.3% 50.0%

18 18 18 20 24 India 262 0.3% -25.1%

22 28 24 26 25 Sweden 234 0.3% 32.2%

37 27 29 24 26 Mexico 190 0.2% 5.0%

40 26 30 30 27 NZ 175 0.2% 43.4%

43 44 44 36 28 Denmark 137 0.2% 153.7%

39 40 39 38 29 Norway 115 0.1% 134.7%

35 36 36 33 30 Czech Rep 107 0.1% 20.2%

36 37 37 34 31 Chile 90 0.1% 4.7%




41 32 Malaysia 90 0.1% 150.0%

25 32 27 31 33 Hong Kong 80 0.1% -33.9%

32 38 40 35 34 Israel 74 0.1% 25.4%

42 31 38 40 35 Romania 70 0.1% 52.2%

29 32 34 38 36 Finland 53 0.1% 8.2%

34 30 31 32 37 Luxembourg 48 0.1% -47.3%

45 43 46 45 38 Cyprus 46 0.1% 64.3%





39 Ukraine 44 0.1% n/a

47 47 47 40 Hungary 35 66.7%

44 49 49 43 41 Mauritius 32
6.7%

37 42 43 44 42 Slovakia 28
-3.4%

49 50 52 57 43 Slovenia 16
700.0%

51 51 52 51 44 Estonia 10
66.7%

55 62 57 52 45 Croatia 8
60.0%

55 57 54 56 46 Liechtenstein 7
75.0%

54 57 - 57 47 Greece 6
200.0%

50 54 54 52 48 Argentina 4
-42.9%

61 60 - - 49 Uruguay 1
n/a






Others 4,663 5.6%






Sales 83,986
3.0%

Data source: Various and thanks to them.

Summary: The XE will reach full production, the revised XF will do well  and F-Pace will be introduced. 2016 will see sales climb drastically. I predict the USA will show a clean pair of heels to China. Jaguar will move from a fringe premium marque to one people will start noticing.

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