11 January 2016

Volvo Car Sales By Model : 2015

The new XC90 is an important vehicle for Volvo

This is the first time in Volvo Car's 89 year history that sales have exceeded 500,000. The USA led the increase with a 24% rise and 70,000 sales. Western Europe grew nicely as well with a 10.6% upturn and claimed 53% of sales with 269,000 units moved. China was flat with 81,500 sales and 16% of the total.

Models: The XC60 led the way as the biggest selling model and a strong 17% increase. The XC90 had the largest increase courtesy of a new model. The car range was generally stable in volume. The swing in popularity for SUVs over cars is well reflected by what is happening with Volvo. Despite that, cars (and wagons) are still the core business of the company.


Model Sales Share +/-

XC60 159,617 32% 17%

S/V60 125,419 25% -3%

S60 35,962
-19%

S60CC 764
n/a

V60 51,333
-17%

V60CC 10,008
n/a

S60L 27,352
17%

S/V/CC 40 106,631 21% -4%

V40 83,357
-2%

V40CC 23,274
-11%

V/XC70 58,016 12% 2%

V70 27,841
0%

XC70 30,175
4%

XC90 43,102 9% 141%

S80 10,330 2% -17%

S80 6,761 -12%

S80L 3,569 -26%

C70 12 0% -99%

Total 503,127
8%

Data source: Volvo Car Group.

Summary: Volvo has built its reputation around safety. It is also getting into hybrid technology and moving toward electric vehicles. It doesn't have a good track record with small cars and getting that sorted would help Volvo reach its goal of 800,000 sales per annum.

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