15 January 2016

Switzerland Car Sales By Brand : 2015

BMW was the second best selling brand

2015 was an average sort of year for sales in total but still up 7.2%. The top 11 brands were all up, although 4 of them lost some of their market share. Three premium marques are from 2nd to 4th with Mercedes jumping Audi into 3rd. Renault is enjoying a revival with a 26% hike in sales and rewarded with two places up the ranking. Mazda did even better with +32% and five places higher.

Lower down the list, Porsche, smart, Tesla and Jaguar all made good on their sales, while many marques near the bottom had poor years as seen by the yellow and the minus signs in the right hand column.


11 12 13 14 15 Brand 2015 % +/-

1 1 1 1 1 VW 42,212 13.0% 5.1%

5 4 3 2 2 BMW 24,103 7.4% 14.0%

9 7 5 5 3 Mercedes 22,884 7.1% 24.5%

2 2 2 3 4 Audi 22,225 6.9% 6.1%

6 3 4 4 5 Škoda 20,972 6.5% 7.5%

4 6 8 8 6 Renault 14,821 4.6% 26.2%

7 8 7 6 7 Opel 13,769 4.3% 2.9%

3 5 6 7 8 Ford 13,704 4.2% 5.8%

8 10 10 9 9 Peugeot 12,587 3.9% 10.2%

16 15 14 12 10 Seat 10,451 3.2% 11.4%

18 19 17 16 11 Mazda 9,989 3.1% 31.6%

12 12 12 11 12 Hyundai 9,937 3.1% -9.7%

10 9 9 10 13 Toyota 9,881 3.1% -12.4%

11 11 11 13 14 Citroën 9,803 3.0% -13.0%

13 13 13 14 15 Fiat 9,025 2.8% 0.0%

17 18 15 15 16 Suzuki 8,351 2.6% -1.9%

14 14 19 17 17 Nissan 7,968 2.5% 11.2%

15 17 16 18 18 Volvo 7,251 2.2% 5.6%

19 16 18 19 19 Subaru 6,011 1.9% -4.2%

21 21 21 21 20 Dacia 5,396 1.7% 12.8%

25 22 25 20 21 Kia 5,039 1.6% 3.1%

23 24 22 23 22 MINI 4,861 1.5% 8.9%

27 29 27 27 23 Porsche 4,305 1.3% 36.0%

22 23 23 25 24 Mitsubishi 4,042 1.2% 13.4%

29 27 28 24 25 Jeep 3,933 1.2% 6.0%

30 26 26 26 26 Land Rover 3,808 1.2% 9.1%

28 30 30 31 27 smart 3,409 1.1% 102.8%

20 20 20 22 28 Honda 3,345 1.0% -25.7%

- - - 30 29 DS 1,714 0.5% -24.7%

45 49 37 37 30 Tesla 1,556 0.5% 213.7%

24 28 29 28 31 Alfa Romeo 1,249 0.4% -40.6%

34 34 31 35 32 Jaguar 980 0.3% 57.6%

32 32 33 32 33 Lexus 943 0.3% 10.6%

35 35 34 36 34 Ssangyong 806 0.2% 41.7%

39 39 38 34 35 Maserati 705 0.2% -3.6%

36 36 35 38 36 Ferrari 352 0.1% -1.4%

26 25 24 29 37 Chevrolet 273 0.1% -86.8%

40 40 41 42 38 Infiniti 227 0.1% 92.4%

42 38 39 39 39 Bentley 152
-9.5%

41 41 40 41 40 GM US 134
-13.5%

33 31 32 33 41 Lancia 127
-84.0%

38 37 36 40 42 Aston Martin 127
-18.6%

43 42 43 44 43 Lamborghini 81
9.5%

44 44 42 43 44 Lotus 76
-1.3%

52 47 45 45 46 Mclaren 32
-34.7%

55 51 48 47 45 Caterham 32
3.2%

49 50 44 45 47 Rolls Royce 31
-36.7%

47 48 46 49 48 Morgan 17
-10.5%






Others 87






Total 323,783
7.2%

Data source: Auto Schweiz.

The Jaguar XE enjoying an alpine road. Sales for the leaping cat were up 58%

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