01 January 2016

Porsche Production By Model : 1991/2 - 2014


Porsche is an iconic sports car brand that had to change. It was hard to survive on just sports cars so branched out into SUVs. Some wondered if that would dilute the brand but it didn't and made the company much more profitable. It became part of the VW Group around 2010.

One problem I had with the data was the production figures from 1991/92 to 2009/10 cover July to June. The 2010 figure then becomes a calendar year figure. The issue with this is that there is a six months overlap of data. Therefore the totals at the bottom of the page for some models are slightly inflated. Another was fitting all the columns in but that is the limitation of this format.

Yr Cayenne Macan 911 Box/Cay Panamera 918 928 944/68 Other Total
91/2 - - 12,823 - - - 1,132 5,182 4,097 23,234
92/3 - - 7,950 - - - 730 3,803 2,599 15,082
93/4 - - 13,771 - - - 633 2,385 2,559 19,348
94/5 - - 17,293 - - - 470 316 2,712 20,791
95/6 - - 20,132 82 - - 28 - - 20,242
96/7 - - 16,488 15,902 - - - - - 32,390
97/8 - - 19,120 18,887 - - - - - 38,007
98/9 - - 23,056 22,063 - - - - - 45,119
99/0 - - 22,950 25,865 - - - - - 48,815
00/1 - - 27,325 28,457 - - - - - 55,782
01/2 - - 33,061 21,989 - - - - - 55,050
02/3 24,925 - 29,571 18,788 - - - - - 73,284
03/4 41,149 - 26,920 13,462 - - - - - 81,531
04/5 41,299 - 29,334 20,321 - - - - - 90,954
05/6 35,128 - 36,794 30,680 - - - - - 102,602
06/7 36,169 - 38,959 26,712 - - - - - 101,840
07/8 48,497 - 34,303 22,356 3 - - - - 105,159
08/9 32,640 - 27,776 14,403 1,920 - - - - 76,739
9/10 33,925 - 23,456 13,902 5,448 - - - - 76,731
10 39,428 - 19,979 12,061 24,096 - - - - 95,564
11 62,004 - 21,748 12,207 31,834 - - - - 127,793
12 83,208 - 28,419 13,316 27,056 - - - - 151,999
13 81,916 312 29,751 28,996 24,798 35 - - - 165,808
14 66,005 59,363 31,590 23,211 22,383 545 - - - 203,097
Total 626,293 59,675 592,569 383,660 137,538 580 2,993 11,686 11,967 1,826,961

Date source: Porsche / VW Group.

Porsche was a small, exclusive sports car maker. That was a difficult place with all its eggs in the sports car basket so to speak. By moving into the SUV market, it gained the security and profits that such vehicles offer. The first SUV took sales past the 100,000 mark and the second over 200,000 units. The Panamera car was another diversion, one less successful due in part to its ugly duckling appearance.

From 2010, Porsche started making hybrid vehicles and that has given sales a boost. It is a now a very profitable car maker and that will help VW Group through it's cheating scandal. 

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