11 January 2016

New Zealand Vehicle Sales By Brand : 2015

Kiwis love the outdoors, and the Ford Ranger is the preferred ride 

The market for new vehicles in New Zealand was the highest on record in 2015, breaking the 130,000 mark for the first time. The overall market tallied 134,242 registrations, up 5.4%. There are 85 brands that sell here, and below is the Top 50.

Ford’s Ranger utility vehicle overtook the Toyota Corolla to become the most popular vehicle, a position the Corolla has held for the last seven years. This is the first time a commercial vehicle has outsold a passenger model, with 6,818 Ranger vehicles registered during 2015. The Corolla was 6,514.

Below the chart is coded as follows for country of association : salmon = Japan, dark blue = USA, yellow = Asia/Pacific and pale blue = Europe. Japan takes 8 of the top 15 places, Asia 3, USA and Europe 2 each.

Toyota held the top spot and consolidated that position. GM Holden passed Ford as sales of cars for the Blue Oval let them down. Mazda is closing in fast, passing Hyundai easily. Mercedes did well but no so BMW nor Audi. Further down Renault Commercial will include some Renault car's light commercials and Renault Trucks vehicles, which are no longer the same company. Unfortunately I cannot separate them. Factory Built I believe are vehicles made by a small cottage industry in NZ.


11 12 13 14 15 Brand 2015 % +/-

1 1 1 1 1 Toyota 26,352 19.6% 6.6%

3 3 3 3 2 Holden 14,028 10.4% 4.3%

2 2 2 2 3 Ford 13,841 10.3% -1.5%

5 6 5 5 4 Mazda 10,089 7.5% 24.0%

4 4 4 4 5 Hyundai 8,348 6.2% 0.4%

8 8 7 6 6 Mitsubishi 8,158 6.1% 8.2%

6 5 6 7 7 Nissan 7,880 5.9% 9.9%

9 9 8 8 8 VW 5,053 3.8% -3.3%

7 7 9 9 9 Suzuki 4,507 3.4% -6.8%

10 10 10 10 10 Honda 3,613 2.7% 1.6%

11 11 11 11 11 Kia 3,296 2.5% 15.3%

18 19 16 13 12 Isuzu 3,020 2.2% 37.8%

12 15 12 12 13 Mercedes 2,975 2.2% 14.6%

13 12 15 18 14 Subaru 2,268 1.7% 24.4%

22 20 18 17 15 Ssangyong 2,220 1.7% 18.0%

16 16 17 16 16 Chrysler 2,109 1.6% 5.9%

15 13 13 14 17 BMW 1,954 1.5% -8.3%

14 14 14 15 18 Audi 1,766 1.3% -14.9%

26 28 27 20 19 Fiat 1,464 1.1% 40.6%

23 24 24 22 20 Land Rover 1,033 0.8% 16.7%

20 21 21 23 21 Škoda 1,007 0.8% 17.9%

17 17 19 19 22 Peugeot 806 0.6% -26.3%

24 22 23 25 23 Fuso 753 0.6% 3.2%

27 26 25 24 24 Hino 660 0.5% -10.2%

21 23 22 27 25 Lexus 641 0.5% 15.1%

25 25 26 26 26 MINI 615 0.5% 8.1%

- 67 38 28 27 Foton 534 0.4% 12.7%

30 30 31 29 28 Volvo 505 0.4% 20.0%

- - 50 30 29 LDV 475 0.4% 21.5%

35 34 37 33 30 Porsche 444 0.3% 53.6%

19 18 20 21 31 Great Wall 427 0.3% -53.5%

44 41 35 36 32 UD Trucks 262 0.2% 0.0%

32 33 32 35 33 Volvo Truck 243 0.2% -9.3%

40 40 39 37 34 Renault 231 0.2% -11.2%

29 29 29 31 35 Citroën 223 0.2% -41.5%

32 31 28 32 36 Chery 201 0.1% -34.5%

45 37 33 41 36 DAF 201 0.1% 6.3%

65 - 52 39 38 Mahindra 191 0.1% -16.2%

28 35 36 40 39 Scania 189 0.1% -2.1%

36 43 42 42 40 Kenworth 184 0.1% 4.0%

47 38 40 45 41 Jaguar 175 0.1% 43.4%

41 45 43 34 42 MAN 172 0.1% -37.7%

43 44 46 44 43 Iveco 129 0.1% -1.5%

37 36 45 43 44 Freightliner 117 0.1% -27.8%

- - - 65 45 Yamaha 108 0.1%

34 32 34 38 46 Alfa Romeo 105 0.1% -54.5%

60 59 50 53 47 Renault Comm 102 0.1% 168.4%

48 47 48 47 48 Mack 73 0.1% 15.9%

31 42 47 51 49 Factory Built 68 0.1% 41.7%

50 49 58 46 50 Maserati 66 0.0% -7.0%






Others 361 0.0%






Total 134,242 5.4%

Data source: MIA. There is also the LTSA which has cut back to zero any data it releases. So thanks MIA for the data here but LTSA, you should do better.

The Corolla is the top selling passenger car

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