12 January 2016

Iceland Car Sales By Brand : 2015

Some vehicles lend themselves to the Icelandic climate

Icelandic car sales were as high as 18,000 in 2005. Things dropped a little for a couple of years before an economic crash that had sales down to a paltry 2,200 in 2009. Things were grim! Then sales started to pick up and a few years later, a 48% increase in 2015 and sales have passed 14,000.

Toyota lost much market share since the collapse in sales but in 2015, made a slight comeback. Chevrolet tumbled from 5th to 12th but Opel did the reverse, leaping from 26th to 11th. This cannot be a coincidence and I wonder if the dealers are switching brands, one GM for another.

The strength of the 4WD market is big in a cold climate. Brands with a good range of such vehicles will do well.


11 12 13 14 15 Brand 2015 % +/-

1 1 1 1 1 Toyota 2,368 16.9% 55%

2 2 2 2 2 VW 1,363 9.7% 46%

7 3 4 3 3 Kia 1,348 9.6% 63%

4 4 3 4 4 Škoda 996 7.1% 26%

3 5 6 6 5 Suzuki 826 5.9% 37%

6 9 7 7 6 Hyundai 817 5.8% 38%

9 7 9 8 7 Nissan 721 5.1% 46%

8 6 10 9 8 Ford 652 4.6% 53%

15 12 12 10 9 Renault 587 4.2% 48%

23 11 11 11 10 Mazda 547 3.9% 59%

- 26 23 26 11 Opel 436 3.1% n/a

5 7 5 5 12 Chevrolet 419 3.0% -38%

10 10 8 12 13 Honda 345 2.5% 41%

11 15 13 13 14 Mercedes 328 2.3% 37%

13 19 16 16 15 Subaru 303 2.2% 110%

- 24 15 15 16 Dacia 298 2.1% 103%

19 20 22 22 17 Mitsubishi 292 2.1% 311%

14 16 17 17 18 Volvo 229 1.6% 75%

18 17 19 21 19 Citroën 216 1.5% 163%

16 14 21 14 20 Peugeot 210 1.5% 15%

12 13 14 20 21 Audi 177 1.3% 108%

17 18 18 18 22 Land Rover 171 1.2% 36%

21 21 20 19 23 BMW 115 0.8% 8%

20 24 27 25 24 Porsche 75 0.5% 108%

22 23 26 27 25 Lexus 48 0.3% 85%

24 22 24 23 26 Chrysler 36 0.3% -49%

25 29 25 29 27 Fiat 31 0.2% 138%

26 - 30 31 28 Capron 23 0.2% 92%

- - - 24 29 Ssangyong 22 0.2% -57%

- - 28 30 30 Tesla 19 0.1% 46%






Other 16







Total 14,034
48.8%

Data source: Samgongustofa.

Slippery conditions and a 4WD comes into its own

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